Cult superhero manga bids farewell to readers | EUROtoday

On Aug 6, 2024

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VSfinish lap for the supers My Hero Academia. After ten years and one month of publication, the manga revealed in additional than 100 million copies is taking its remaining bow, with the discharge of its remaining chapter in Japan, this Monday, August 5. Pre-published within the well-known Weekly Shonen Jumpwhich launched cult sequence reminiscent of One Piece, Naruto or Dragon Ball, My Hero Academia stood out as one of many pre-publication journal's cornerstone works in the course of the decade of its publication.

And after Japan, it’s in France that the manga has bought the perfect. Ki-oon editions have bought greater than ten million copies for the reason that publication of the primary quantity in 2016, and every new opus is printed in 150,000 copies.

“This is the series that made us change dimension, thanks to which Ki-oon became the second manga publisher in France, just behind Glénat,” admits Fabien Hyzard, the advertising and marketing and gross sales supervisor of Ki-oon editions. Few mangas have bought greater than ten million copies in France, and My Hero Academia is just the fifth to attain this, after the behemoths Dragon Ball, One Piece, Naruto And Fairy Tail. But how My Hero Academia Has it turn out to be the manga that each one youngsters are combating over?

The successor of Naruto

When My Hero Academia lands in Japan, the sector is saturated with cult titles reminiscent of Narutonear its epilogue, Bleach, Gintama, Kochikame(unpublished in France, however an establishment in Japan, with greater than 200 volumes revealed) and naturally, the celebrity One Piece. Signed Kohei Horikoshi, creator of some titles that didn’t discover their viewers, My Hero Academia arrives in 2014, and should impose itself amongst these unshakeable best-sellers.

The finish of Naruto marks the start of success for the one who was rapidly nicknamed MHA. Fabien Hyzard sees this title as a bridge between the outdated and new era of shonen (manga for youngsters). “That's how it was marketed by Shueisha, the Japanese publisher. My Hero Academia was intended to be the successor of Narutoand their Japanese publishers placed great emphasis on this passing of the baton from the master to the student.

MHA has become, in spite of itself, the standard-bearer of a new generation of manga, which highlights more rhythmic, shorter stories, and whose challenge is to be catchy from the first chapter. “It's a sequence that has completely digested the earlier era of shonen, by accelerating all of the sliders. It has constructed a bridge between two generations of readers.” If the success of My Hero Academia is also dazzling, it is also because the author is not only focused on Japanese culture. His references are international, which allows the title a much greater penetration force on the global market. At the top of these influences, comics, of course.

Reminder of the concept: My Hero Academia follows the adventures of Izuku Midoriya, a young boy born without powers, in a world where 80% of humans have them, and where superheroes and supervillains are part of everyday life. Following an altercation with criminals where Izuku shines with his courage, the boy is noticed by All Might, the local Superman, who reveals his secret: the number 1 superhero is losing momentum, and will soon be forced into early retirement.

He then decides to make young Izuku his successor by passing on his superpower to him. Izuku's wildest dream finally comes true, he will be able to enter Yuei High School, which trains the best superheroes in the country, and try to become one himself.

A manga that sold more than Batman Or Superman

The manga hit bookstores at the height of the Marvel Cinematic Universe's popularity. The same year, Captain America: The Winter Soldier And Guardians of the Galaxywhich would quickly become one of the most popular films in the MCU. From then on, a manga centered on a team of superheroes, and which would take the best of both worlds, manga and comics, seems like an idea as timely as it is almost revolutionary.

“The French public loves superheroes, however after they keep within the cinema,” analyzes the marketing manager of Ki-oon. “Comics are nonetheless a distinct segment product on the French market immediately, whereas My Hero Academia is an entire new mythology that’s straightforward to familiarize yourself with.”

My Hero Academia has broken away from its influences and become a reference in its own right.Fabien Hyzard

And when publication began in France in 2016, Ki-oon publishing took advantage of the popularity of superheroes to help launch its brand new series. Advertisements for the manga were notably broadcast in cinemas, before the Marvel films. Clever! But in the long term, My Hero Academia has freed itself from the codes of superheroes and its sales have remained stable all over the world: ” My Hero Academia has damaged away from its influences and has turn out to be a reference in its personal proper. It's the sequence that it’s important to have learn if you happen to're a manga fan,” considers Fabien Hyzard, before summarizing: “The most learn and best-selling comedian on the earth immediately isn’t Batman Or SupermanIt is My Hero Academia ! »

In France, the 42^e and remaining quantity of My Hero Academia might be revealed in early summer time 2025, however Ki-oon editions don’t concern this finish. Like NarutoKohei Horikoshi's title not relies on novelty to promote. Like any good (huge) success manga, the tip of the publication doesn’t imply the upcoming disappearance of the title from folks's minds. Far from it. Season 7 of the anime remains to be being broadcast on the Crunchyroll streaming platform, and the fourth movie primarily based on the license, My Hero Academia: You're Next, is predicted quickly in theaters. The academy isn’t about to shut its doorways!

https://www.lepoint.fr/pop-culture/my-hero-academia-le-manga-de-super-heros-culte-dit-adieu-aux-lecteurs-06-08-2024-2567281_2920.php