Refusal of promoting marketing campaign for Jordan Bardella’s guide, Fayard takes Médiatransports to court docket | EUROtoday

Éditions Fayard introduced on Friday November 8 that they had been taking authorized motion in opposition to the railway promoting company Médiatransports, after its refusal of the poster marketing campaign for Jordan Bardella’s guide.

“Editions Fayard have entered today, via the company Hachette Livre and its advisors, M^are Sarah Saldmann and Christian Charrière-Bournazel, the Paris commercial court in order to assert their rights and to force the Médiatransports agency to execute its broadcasting contract”declared the writer of the president of the National Rally in a press launch. This guide revealed on Saturday, and entitled What I’m in search ofis the primary by a frontrunner of the National Rally to be revealed by a serious publishing home.

Médiatransports, which operates the promoting panels on behalf of the RATP and Gares & Connexions (a subsidiary of the SNCF), justified the termination of the contract by the character of the guide. The authority declared on the finish of October that “the promotion of the work of a practicing politician” infringed on the “principle of neutrality” particular to promoting administration.

According to Fayard, “This constitutes a serious attack on freedom of expression. Other political figures, from all sides, have been able to benefit from poster campaigns, without suffering discrimination or unequal treatment”. “The cover of Mr. Bardella’s book, support for this communication campaign, does not contain any political position”added the publishing home.

Fayard is a subsidiary of the French guide primary, Hachette Livre, which belongs to Lagardère and subsequently to Vivendi, the group of conservative billionaire Vincent Bolloré. This publishing home, one of many oldest in France nonetheless in exercise, took at its head in June Lise Boëll, an editor who has made a far-right polemicist and journalist from the Figaro Eric Zemmour a profitable creator within the 2010s.