Loyalty playing cards supply real financial savings, says watchdog | EUROtoday

Supermarket loyalty playing cards do supply real financial savings, the UK’s competitors watchdog has discovered, however it mentioned folks ought to nonetheless store round.

The Competition and Markets Authority (CMA) mentioned it examined 50,000 merchandise on loyalty worth promotions throughout Tesco, Sainsbury’s, Morrisons, Co-op and Waitrose.

It discovered “very little evidence” that supermarkets had been inflating their “usual” costs to make promotions appear to be a greater deal.

But it mentioned that whereas the reductions had been reliable, its overview “has shown that loyalty prices aren’t always the cheapest option, so shopping around is still key”.

“We know many people don’t trust loyalty card prices,” mentioned George Lusty, the CMA’s interim govt director of shopper safety. “Which is why we did a deep dive to get to the bottom of whether supermarkets were treating shoppers fairly.”