Managing an influencer retailer, a classy enterprise not but in France | EUROtoday

The principle is very simple: this platform allows influencers to create their own online commerce site. Flagship manages supplier sourcing, payments, taxes and even logistics. Content creators, often become essential for the strategy of certain brands, can thus monetize their influence more effectively, while offering an ultra-simplified purchasing experience to their followers. An opportunity for these “stars” of the networks of turn their influence into a thriving business.

Why not adopt this model in France?

French influencers, often involved with local brands, could benefit from the advantages of this type of platform, which, moreover, would be adapted to their market. The cherry on top of this business is that a French version of Flagship would possibly facilitate collaboration with national suppliers, and thus strengthen the local economic fabric. Especially at a time when “Made in France” has become a purchasing criterion.