From trying to find recipes to sharing movies on TikTok, older individuals are more and more linked and digitized | Companies | EUROtoday

Older individuals are way more integrated into the world of know-how than society perceives. This is among the conclusions of the V Senior Consumer Barometeroffered this Tuesday in Madrid by the Mapfre Foundation. The examine, ready in collaboration with the Ageingnomics analysis heart, highlights that 53% of these over 70 years of age have printed content material on social networks this 12 months. And 75% of them have carried out banking operations via the web. In the final 5 years, older individuals have turn out to be first-level customers of technological instruments.

Spain has 16 million residents over 55 years of age (a 3rd of the inhabitants) and projections from the National Institute of Statistics spotlight that the proportion of older individuals will rise to 44% in 2050. For Juan Fernández Palacios, director of the Center of Ageingnomics Research, “it is essential not to see seniors as passive subjects, but as a fundamental pillar of the economy.”

Regarding the usage of applied sciences, the examine reveals that technological giants similar to YouTube, Google or Facebook have between 11 and 12 million customers over 55 years of age in Spain. Likewise, social networks similar to Instagram and TikTok have gained weight and have respectively 8.4 million and 6.5 million purchasers over that age.

In whole, the report reveals that 83% of individuals over 55 years of age use the web greater than 5 occasions per week, and that these over 70 years of age have digitalized spectacularly this final 12 months. Almost half of them connect with the web day by day, whereas solely 38% did so in 2023. This is equal to a rise of 10 proportion factors.

José María Pérez, director of Insurance at Google Spain, believes that older individuals use platforms and networks in a reasonably comparable approach to different residents. The report, primarily based on 2,200 interviews, highlights that 30% of these over 70 usually pay with their cell phone, nearly 40% have taken an internet course, and greater than half have printed on social networks.

Likewise, 64% of seniors have bought on-line this 12 months, and 76% have carried out digital operations with their financial institution, a determine that rises to 94% for people who find themselves between 55 and 59 years outdated. Although the massive Spanish banks have elevated the variety of financial institution branches they serve since 2022 with prolonged opening hours to supply teller service, 39% of these over 55 years of age examine their accounts a number of occasions a 12 months. the week from digital purposes.

News, books and recipes

The Google consultant highlights that older individuals use the Internet primarily for data. They symbolize the age group that the majority searches for native information, in addition to cooking books and recipes. This final 12 months, 65% of these over 55 years of age have looked for a recipe on the web.

Even so, seniors quit on digitizing sure actions. The barometer, which has studied the digital habits of those age teams yearly since 2020, notes that they’re nonetheless not keen to maneuver with automobile sharing platforms. Only 12% of these over 70 years of age have used any such digital companies within the final 12 months, a determine that hardly will increase to 16% within the case of these between 55 and 59 years outdated.

Likewise, the usage of digital residence companies will not be taking off. Only 26% have adopted residence automation apps or used a digital assistant this 12 months. And alongside the identical traces, though the European Union is creating a European Health Data Space (EEDS) to spice up innovation and well being companies and merchandise, older individuals present a sure mistrust in the direction of digital well being companies. Only 15% of the inhabitants over 55 years of age has used them within the final 12 months.