The influencer Hachemi won’t be able to prepare a “giant hide and seek” in Lyon with prizes value 100,000 euros up for grabs | EUROtoday

Get real time updates directly on you device, subscribe now.

Hachemi, in November 2023.

After incidents throughout comparable gatherings beforehand organized by the influencer, the Rhône prefecture banned an occasion deliberate for Thursday, December 26 in Lyon by the influencer Hachemi, as a consequence of a “risk of disturbances to public order”. As a part of his “HMI tour”, the influencer with 7.6 million subscribers on Snapchat, accompanied by YouTuber IbraTV, had deliberate a “giant hide and seek”with the promise for its subscribers to seek out tons value 100,000 euros scattered across the metropolis.

But “previous events organized in Lille and Brussels” by Hachemi “resulted in the gathering of several hundred fans in the greatest disorder (…)generating serious disturbances to public order and requiring the intervention of the police in degraded conditions”defined the prefecture in its decree printed Thursday, to justify the ban. While the situation of the gathering needed to be revealed on the final minute, the prefectural ban issues the entire districts of Lyon.

Treasure hunts in Dubai

The earlier gathering organized by the influencer in Brussels, on December 23, attracted practically 1,000 younger individuals hoping to go away with items, in keeping with the Rhône prefecture. Some had “provoked the police, made threats of vandalism, and the influencers’ bus was stoned and its windows broken”lists the order.

Read additionally | Article reserved for our subscribers Influencer, a career that’s poorly internationalized

The recognition of Hachemi, 29, exploded on social networks on the finish of 2023 when he launched a contest on Instagram with prizes to be received reminiscent of a automotive, a bag or dozens of brand name smartphones famend. Today he’s a profitable influencer, with, along with Snapchat, 1.2 million subscribers on Instagram, 460,000 on TikTok and 209,000 on YouTube. He additionally organizes treasure hunts in Dubai and Miami, and has additionally based a training platform for younger entrepreneurs, MoulaClub.

Reread our archive (2023) | A gathering organized by a star Twitch and YouTube influencer escalates in New York

The World with AFP

Reuse this content material

https://www.lemonde.fr/pixels/article/2024/12/26/a-lyon-une-distribution-de-cadeaux-prevue-par-l-influenceur-hachemi-interdite-par-la-prefecture-pour-risque-de-troubles-a-l-ordre-public_6468484_4408996.html