Is there a bubble in digital consulting? | Business | EUROtoday

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The fur of Arctic animals turned whiter to mix in and conceal within the snow. Finches on the Galapagos Islands hardened their beaks after droughts so they might eat more durable seeds. In our collective creativeness, the concept of ​​pure choice proposed by Charles Darwin to elucidate this conduct remains to be very current: how species that have been capable of modify their traits to adapt to altering environments had a greater likelihood of surviving and reproducing than those who didn’t. .

Could we apply this identical dynamic to the present state of affairs of the digital transformation consulting sector, with synthetic intelligence (AI) as probably the most seen flag? The pandemic highlighted the necessity to adapt shortly to the adjustments and challenges introduced by our society. Teleworking, which skilled exponential progress, was a transparent instance of this. After covid-19, demand for know-how and digital transformation providers skyrocketed, giving rise to dizzying progress within the sector. The emergence of AI utilized in an increasing number of areas has additionally contributed to this, amongst different causes. Another issue provides to what we might name a increase within the know-how consulting market: the emergence of funding funds that entered corporations within the sector, making them develop by way of purchases of smaller ones.

Currently, and after the mixture of those three components, it could possibly be thought that within the sector there’s, utilizing a colloquial time period, a bubble: billion-dollar investments concentrated in giant corporations; dozens and dozens of corporations and consultancies providing comparable providers and merchandise day-after-day and competing in an more and more smaller and specialised area.

Given this panorama, it could possibly be ventured that, in a interval of three to 5 years, the sector will bear a strategy of pure choice: solely the perfect consulting companies will survive; which can lead us, indisputably, to a battle for market share. But, that are and would be the greatest consultancies? Those that stand out above their rivals in three important axes:

First of all, hyperspecialization and employment. The finish of the battle for expertise that the sector has skilled lately, a time through which there was a really excessive turnover, will mark this new period. From now on, probably the most micro specialization and the best-trained profiles shall be rewarded. As a outcome, positions requiring AI abilities will see a median pay improve of 25%, in line with PwC’s 2024 AI Global Employment Barometer. Furthermore, the IMF warns that, in superior economies, AI might have an effect on as much as 60% of jobs.

Secondly, the consolidation of AI. Competition will proceed to be marked by the event of providers round this know-how, whose potential remains to be unknown. The aggressive benefit shall be obtained by these consultancies able to integrating AI into every of their processes, optimizing a number of areas of their exercise.

Third, market progress. The figures and forecasts communicate for themselves: the report Unlocking the potential of AI in Europe within the digital decade, ready by Strand Partners for Amazon Web Services (AWS), signifies that the present tempo of AI adoption might contribute 55 billion of further euros to Spain’s gross worth added by 2030.

Last December, the conclusions of the Retina 2025 Observatory have been introduced, which indicated that regardless of “the uncertainty that exists in a heated geopolitical context”, 2025 is revealed as “a desirable horizon in terms of the benefits that it will bring.” “AI and the significant advance that will be experienced in the democratization of various technological agents that will intervene in people’s daily lives.”

In quick, though digital transformation and AI will proceed to be important as a driver of progress and growth, the flexibility to distinguish shall be as essential as the flexibility to adapt to the setting and new circumstances.

https://elpais.com/economia/negocios/2025-01-05/hay-una-burbuja-en-la-consultoria-digital.html