Luxury houses in Spain are offered as in the event that they have been being given away: “It’s crazy” | Business | EUROtoday

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The UNO urbanization, on the beachfront in Marbella (Málaga; 150,725 inhabitants), is made up of fifty residences and villas. They have a worth that reaches 10 million euros, however there’s nothing left free. Everything is offered earlier than the complicated has even been constructed. A couple of meters away, half of the 92 houses promoted by Sierra Blanca and designed by Dolce&Gabbana are additionally offered out, with costs between 4 and 15 million, even if the earthworks the place they are going to be constructed have barely begun.

“It’s crazy,” says Javier Nieto, founder and CEO of Pure Living Properties, concerning the unimaginable effervescence of essentially the most unique actual property market. And the Costa del Sol isn’t any exception: additionally it is booming in areas such because the Balearic Islands, Madrid or Catalonia. “It has been a hectic year,” confirms Jordi Carbonell, director of Engel & Völkers Barcelona, ​​who refers to 2024 by which the corporate’s gross sales turnover has grown by 37%.

In the midst of the housing entry disaster, luxurious doesn’t even flinch. If the sale of residences—and, above all, their costs—doesn’t cease rising in a lot of the nation, the scenario is extra excessive amongst homes whose worth is within the thousands and thousands. This is mirrored in quite a few research within the sector, such because the 2024 Real Estate Market Report ready by the Lucas Fox company. The doc signifies that the provision of the premium market – thought-about as that of houses with costs exceeding 2.5 million – has grown by 7 % within the final 12 months in Spain, with Málaga and Mallorca bringing collectively 57% of the entire, adopted by Madrid (9%) and Barcelona and Ibiza (7%). And it’s a development that can proceed. In its forecasts for 2025, the consulting agency Knight Frank assures that in each Madrid and Marbella prime market costs will develop by 5% extra throughout 2025—a determine that locations them on the prime of all of Europe, solely beneath Stockholm (Sweden). with 6%—as a result of excessive worldwide demand in each locations, which can also be noticeable in areas such because the Costa Brava or Alicante.

Emirati cash

That the primary European journey of Modon Holding, based mostly within the United Arab Emirates, was the acquisition of the luxurious La Zagaleta urbanization in Marbella isn’t any coincidence. The operation reinforces the picture of the Costa del Sol as a luxurious residential vacation spot, with mansions that attain astronomical figures, such because the 23.5 million euro one not too long ago offered there by the 3SA Estate company, based on information supplied by its founder, Jimmy Widen.

The market could be very agitated within the golden triangle fashioned by Marbella, Benahavís and Estepona, which “continues to consolidate itself as a preferred destination for high-level international buyers”, whose demand is rising “constantly”, as acknowledged by Artur Loginov, government director of Drumelia. This actual property company offered as much as 62 houses within the space in 2024 for a complete worth of 236 million euros.

The majority are second-hand houses, however gross sales are rising in first-hand villas – with a extra restricted provide – and even off-plan, particularly in well-located initiatives close to the ocean, a rarity on the coast of the Costa del Sol, full concrete. In a type of few plots, close to Puente Romano, the Jamsa Group is growing the UNO urbanization, whose fifty houses, with a median worth of between 4 and 6 million euros, have already been offered. The good well being of the prime market in privileged areas can also be confirmed by the touchdown of so-called branded residences, developments accompanied by famend manufacturers reminiscent of Karl Lagerfeld, Fendi Casa, Four Seasons or Elie Saab. Also Dolce&Gabbana, a challenge developed by Sierra Blanca Estates, which has already offered greater than half of the properties to VIP purchasers – the official advertising and marketing has not but began -, even if there are penthouses that exceed 20 million and that the buildings are nonetheless with out lifting. “It has generated unprecedented interest,” reveals Carlos Rodríguez, its CEO.

The purchaser profile is more and more youthful. And it has gone from retirees who got here to benefit from the local weather to younger entrepreneurs and executives within the know-how sector. Marbella is a market the place mortgages are additionally scarce. According to Panorama Properties, greater than 90% of house purchases price greater than two million are made in money.

British, Dutch, Polish and Arab are a number of the predominant luxurious markets. Also North Americans, who’re more and more taking note of corners just like the Balearic Islands. Marcel Remus, a 38-year-old German agent who has run the actual property company that bears his identify since 2007, already has a number of visits scheduled in 2025 in Mallorca. “Germans, Swiss and Austrians continue to come. The market does not stop,” says Remus, who in 2024 has offered homes price 90 million and nonetheless has two extra gross sales pending from the notary. “There are those who prefer to buy a good home with sea views here than an eight-story block in Germany. The island is a much better place to invest,” says the professional, who will get many purchasers by Instagram.

The local weather, eating places and security are arguments in favor of Marbella or Mallorca, though the hot button is the Mediterranean. It is an element that, nevertheless, not penalizes locations like Madrid. “We do not compete, rather we complement each other. “Whoever has a luxury home here will generally also have it in La Zagaleta or places like that,” underlines Ana White, director of Premium Properties at the consulting firm Knight Frank Spain. According to their reports, the capital is growing and consolidating itself in the most exclusive sector of the real estate market. “We are no longer the cheap city of Europe but a competitive place that offers everything people are looking for now. Madrid is very cool and it is on par with any city in Europe, but with a higher quality of life,” insists White.

Connectivity by air, heritage, the existence of worldwide colleges or unique leisure prospects are some components that hyperlink Madrid with Barcelona, ​​which continues “as one of the most sought-after destinations in Europe for buyers with high purchasing power,” based on François Carriere, CEO of Coldwell Banker Spain. Carriere highlights the fixed improve in costs and the “high competition between buyers” in areas reminiscent of Eixample, Pedralbes or Sarrià-Sant Gervasi.

https://elpais.com/economia/negocios/2025-01-11/las-casas-de-lujo-en-espana-se-venden-como-si-las-regalaran-es-una-locura.html