Apple iPhone gross sales dip regardless of AI rollout | EUROtoday

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Sales of Apple iPhones dropped the tip of final yr, because the tech agency’s roll out of recent synthetic intelligence (AI) options was met with a lukewarm response.

Chief govt Tim Cook stated the brand new options helped to drive stronger gross sales within the international locations the place they had been obtainable, such because the US.

But iPhone gross sales slipped about 1% total in contrast with final yr, to $69.1bn (£55bn).

The firm can be contending with different challenges, together with a gross sales slowdown in China and the likelihood its US gross sales shall be hit by tariffs threatened by President Donald Trump.

Apple has been step by step introducing AI options to its merchandise, beginning final yr within the US.

Investors have been hoping this may re-ignite gross sales, which have slowed as clients maintain onto their telephones and different merchandise for longer.

Mr Cook stated Apple had seen a document variety of purchases of recent iPhones from individuals who already personal older iPhones.

He stated Apple was anticipating to push out the AI options to extra languages in April.

The firm stated total gross sales rose 4% to $124.3bn, lifted by a leap in its laptop gross sales and robust development in its providers enterprise, which incorporates Apple TV, Apple News and Apple Pay.

Profits rose 7% year-on-year to $36.3bn.

Emarketer analyst Jacob Bourne stated Apple was going to should have to hurry up the roll-out and begin taking a look at new sorts of merchandise to keep up its edge.

“The results show Apple can still execute, but the next few quarters will test whether it can balance its cautious approach with the market’s hunger for AI innovation,” he stated.

https://www.bbc.com/news/articles/cn57l2nreglo