Deliveroo apologises over creepy Valentine’s Day stunt | EUROtoday

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Deliveroo has apologised for a Valentine’s Day marketing campaign which noticed them ship handwritten playing cards to prospects forward of the celebration.

The meals supply firm despatched flower low cost promotions within the publish with handwritten envelopes and playing cards addressed to “My Valentine”, signed off from Deliveroo.

The marketing campaign acquired backlash for deceptive folks initially into pondering they’d acquired an precise Valentine’s card from a secret admirer, when actually it was one other type of advertising and marketing.

After receiving unfavorable suggestions, Deliveroo informed The Independent: “We fully appreciate that the copy on the handwritten envelopes for our flower discount promotion was misjudged.

“Whilst the contents of the envelopes were clearly branded and the copy was inclusive to both those treating themselves or others, we apologise for any upset this promotion has caused and are reviewing our internal processes.”

Deliveroo’s letter marketing campaign caught folks’s consideration on social media, with one particular person on Reddit calling it “dastardly”.

They continued: “My postie was like ‘oooh that’s exciting’. Hope he never asks where it was from as I am too ashamed to admit my only valentines was a 15% off flowers voucher.”

Another particular person identified this may trigger points in households with jealous companions.

The unique poster agreed, responding: “From the outside it looks like a generic valentines card with a handwritten address and the name is ‘my valentine’. You can only tell it’s an ad when you open it.

“Someone’s getting stitched up with that one for sure.”

Another particular person took to X to publish: “S*** myself at getting a handwritten anonymous valentine only to open it and it be from Deliveroo ???!?!??!”

Deliveroo’s playing cards aren’t their solely advertising and marketing marketing campaign for Valentine’s Day, as they introduced a free sommelier service for purchasers in London, Manchester and Brighton.

The service, bookable from 4pm on 13 February for a restricted variety of folks, will see a sommelier go to prospects’ properties and provide wine pairings curated by TikTok’s self-proclaimed wine man, Tom Gilbey.

Mr Gilbey has paired Sainsbury’s Taste the Difference wines with numerous dishes discovered at numerous Deliveroo distributors, from Wingstop and Five Guys to Pizza Express and Toby Carvery.

https://www.independent.co.uk/news/uk/home-news/deliveroo-valentines-day-stunt-apology-b2696868.html