Estherium, the influencer who makes AI accessible to all | EUROtoday

On Mar 22, 2025

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Pguarantee his childhood to dismantle IBM computer systems and think about the Keynotes From Apple as we might take a look at a World Cup closing, it forges a future. With its 575,000 subscribers on Tiktok and 386,000 on Instagram, Estherium, very early, plunged into the tech tub. Today, in her movies, she popularizes ideas of synthetic intelligence, which she applies within the inventive subject as in on a regular basis life, with a voice as enthusiastic as it’s prudent.

At Estherium, discourse is mastered, clear. Of the order of those individuals who we are saying to ourselves that they’ve at all times carried out that. It is kind of the case, since, from an early age, she solid a “double profile”. An engineer father, a mom painter. One places a digital camera in his fingers, the opposite encourages him to make use of it to create movies: the picture virus is inoculated very early. Diane Benhamou, of his actual identify, was born in 1995, at a time when social networks are nonetheless solely a distant thought, even within the spirit of Mark Zuckerberg or Jack Dorsey. However, with out understanding it, Estherium is already one step forward.

She started her web profession not within the AI world, however in that of cryptocurrency in 2021. She selected her pseudonym by contracting her second first identify, Esther, and Ethereum, a digital foreign money. The start line is a joke with its employer on the time and at the moment related. “My boss was a cryptocurrency,” she remembers, a lot in order that he had a Tiktok account that talked about that. […] I filmed 4 movies pondering it might be enjoyable if he got here throughout me. »»

“The crypto nabilla”

If her boss truly comes throughout her video, regarding her, it’s the success she is going to rapidly know: “My second video made 3 million views and I won 100,000 subscribers in two weeks. »A slightly unexpected fanfare departure is without saying. But after a few months, the dream is already darkening. “As I became crypto influencer, I realized that it was going with partnerships, and people who seek to make scams [arnaques en anglais, NDLR]. I hated receiving a hundred projects per day when 95 % of them were scams. »»

In 2022, his choice was made: “I had to get out of this environment. Even if I like tech, it became harmful, very bad for me and for people. Especially in a environment known to be extremely male. And macho: “People thought directly,” she is an actress hired by a man to read her texts “, it is the“ Nabilla of the crypto ”. »»

Read too The crazy prospect of seeing AI become as brilliant as Albert EinsteinChange of direction, therefore. She returns to her first love, tech, a “playground” which she relearn to tame, to offer herself a “full freedom. Do one thing that appears utterly like me, the place I can have enjoyable. ” For somewhat over a 12 months, she procrastinates, desires to discover a shoe at her foot. The path is troublesome: “My videos did not look like me, it was very commercial,” she regrets. Artificial intelligence was, in 2023, in full growth, with the emergence of Chatgpt. Bingo. “It worked perfectly with what I was doing, talking about tech -related creativity. »»

“Your creativeness has no restrict”

It is on this idea that is Eherium develops content oriented on AI on its networks. On Instagram or Tiktok, she evokes software on the camera that allows you to generate virtual clothes, simulate an appointment with Pierre Niney or generate a giraffe in the background of a video.

The one who defines himself as a “bulimic of content material” sees in the field an infinity of possibilities: “I make every video saying to myself:” What do I want to create today? “, In order to not simply discuss AI, however say how one can arrive at a time when your creativeness has no restrict. »»

She thus takes for example the technology of movies: “Whenever I see a new tool, I go crazy. Starting only from an image or a prompt […]we manage to have a fairly incredible rendering quality. It is an infinite image bank that we can have, it’s crazy. »»

Estherium is a great euphoric. Such energy is difficult to channel itself. The young woman sometimes gets tangled, trying to master the flow of her ideas, her thoughts. “IA ‘instruments, I’m daily and I do not sleep each evening,” she explains. If social networks have taken a big place in his life, they are not alone. In parallel, she develops her activity at Jaws, an advertising agency, where she is marketing and communication director, and also gives courses in content creation and digital marketing in Paris.

“AI is there to extend your expertise, to not substitute you”

The question of AI ethics is at the heart of its activities. On February 16, she attacks a video at Apple Intelligence, Apple’s AI, whose advertising shows her a bad vision of artificial intelligence: “If we use AI to switch us, we lose expertise, we lose expertise, and it isn’t in any respect the suitable approach to make use of it. “Far from being naive, therefore, it evokes the” drifts “:” AI is there to extend your expertise, or make it possible for your approach of working is extra nice, to not substitute you. »»

This query is conscious of the influencer of his accountability, particularly with the youngest: “I say to my students:” When you’re a good Jedi grasp, you need to use AI to lighten sure duties or to make content material with way more productiveness. But for the second, come, we do it to the nice outdated methodology. ” […] I want to make them develop their creativity. »»

Read too Does the Internet make us lose my memory? If it is difficult for Estherium to hide his passion in AI, as each evocation causes swarming exchanges, it nevertheless refuses to be cataloged as “the passion of AI”. “In every video, I attempt to put the nuance,” she explains. The resumption of “Saiyan”, title of Soolking and Gazo, by Angèle, generated by IA and which caused a stir last year, is a convincing example.

“Saiyan”, by Angèle, a symptom?

“It could be nice if the sort of AI can be utilized by younger composers, for instance to ship a mannequin with an already positioned voice, to indicate how it might work. […] But the legal guidelines will not be clear. There are gigantic grey areas as a result of every little thing that comes out of AI just isn’t thought-about a piece. So there isn’t a safety, ”she says.

“I say to people, think when you go to these kinds of sites. When you use Angèle’s voice, it’s funny. But behind, there is a real business that collapses, people who are afraid. I force my audience to take responsibility for this kind of thing. “A accountability that she is incumbent upon herself in her work:” There is a subject around AI and ecology. For the moment, I am harvesting all the data, every day, to have the strongest video on this subject. Because I know that I was expected on this. And that’s normal. You can’t keep your eyes closed about it. »»

Read too How the AI will shake up our businesses in the next five yearsTo hear it, we detect ambivalence. An ecstasy around the AI which it does not forget the dangers. But for her, the tool is never the problem. He is the one who uses it. “It scares me if people are not informed, or are malicious. This is why we must protect them with laws, ”she calls for her wishes. “That corporations have IA quotas, that we can not do mass unemployment directly, that there’s a regulated transition and that corporations be compelled to coach their groups. »»

“Mainstream in a niche”

For the remaining, Diane Benhamou is crammed with hope. “The second when the inhabitants will encounter innovation, will probably be a big leap. Today, she speaks with a type of appeasement, that of a creator who is aware of herself acknowledged: “I have the luxury of being able to blow from time to time because people know my head […] I think that today, I am considered to be credible, “rejoices the one who qualifies” mainstream in a niche “.

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From there to encourage different girls? “It makes me happy when some women send me private messages saying to me:” It’s too cool to see that it’s doable, that it’s accessible. ” »A taste of revenge, for the one to whom a prep director had put a brake on his arrival in mathematical and physical prep, on the pretext that” [elle] didn’t[t] not the profile, as a result of[elle] prop[t] a lady, and that he was higher for [elle] to commerce ”.

Apart from AI, Estherium likes to slide behind a piano, sing, or devour the final cinema outings. Obviously, the times are solely 24 hours and time is lacking. How to optimize it? “I ask Chatgpt to handle my group. But we can not ask him to regulate our laxity and our procrastination, “she laughs. In all the edges of Estherium’s life, AI is, decidedly, at all times there.

https://www.lepoint.fr/societe/estherium-l-influenceuse-qui-rend-l-ia-accessible-a-tous-22-03-2025-2585396_23.php