How Instagram goals of competing with Tiktok… and Google | EUROtoday

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GOogle defyed by social networks? According to a current research by Consumer Behavior Index, carried out in 2024, Instagram has turn into the primary alternative of younger adults to make their analysis on-line. 67 % of 18-24 12 months olds favor the META platform to seek out data on native companies, in comparison with 61 % which opted for the Google search engine. “Almost 40 % of young people, when they are looking for a restaurant, do not go on Google […] They go to Tiktok or Instagram, “mentioned Prabhakar Raghavan, consultant of Google, throughout an interview on July 2022.

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Faced with these use developments, Instagram has introduced to place extra means to strengthen the crew devoted to search engines like google. “We are beginning to make investments extra in Instagram analysis as a result of there are such a lot of extraordinary content material. And frankly, what we name the seek for content material – versus the seek for an account, in reality the seek for a kind of content material – will not be superb on Instagram, “said Instagram boss, Adam Mosseri, at the Podcast microphone Build Your Triberelayed by Clubic.

Better exploit comments

Research on the platform has long rested on a logic of social navigation, to find an account, a place or a hashtag in particular, but not on a deep exploration of the content. According to the businessman, to improve him and compete against Tiktok, it is necessary to be inspired by one of the peculiarities of the Chinese platform: comments, in order to offer related and more relevant recommendations.


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“Sometimes the real interesting context is not in the video that someone has downloaded, but in the context that surrounds them – which is almost always in the comments. What we are trying to do is make these comments appear more easily, so that you can know more, ”explains Adam Mosseri.

Read too Can Meta lose Instagram and WhatsApp? The trial that worries ZuckerbergThe objective for Meta is also to develop the use of the platform, while perennial publications are losing speed and practically more than used by content creators. “You can think about that no matter use you make of Instagram, it might be nice to have the ability to discover” that “extra simply. But additionally for creators, this could permit the content material to resurface in order that you don’t receive all the worth within the first 24 or 48 hours, “said the manager, according to Clubic. Meta thus aims to make Instagram a full -fledged search engine, and no longer a simple social showcase, like Tiktok, even Google.


https://www.lepoint.fr/high-tech-internet/comment-instagram-reve-de-concurrencer-tiktok-et-google-15-04-2025-2587366_47.php

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