Nasdas, the King of Snapchat who transforms “bitch” into Bankable actuality TV | EUROtoday

On Apr 17, 2025

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91 million. This is the variety of subscribers that Nasdas, 28, accrued on Snapchat, the place he leaf by his tales the lifetime of his neighborhood in Perpignan. For a very long time essentially the most adopted influencer of the yellow community with a white ghost, he exported in September on Twitch, the place his packages grow to be an actual actuality TV. And the place he’s, right here too, the person of all data. Quickly exceeding Squeezie jugns, Kameto and different aminematuhe rapidly reached the primary place of the platform, with greater than 1,000,000 followers and on common some 101,560 individuals who spared every of its direct. What is the recipe for this dazzling success?

Qualified as “digital wood Robin” by some, accused of exploiting “social cases” by others, Nasdas divides. Some denounce the trivialization of the violence it levels. But all of it begins on Snapchat. In 2018, Nasser Sari – contraction of his first identify and DAS Algerische (“The Algerian”, in German) – attracts his cellphone and begins to movie. Its format: an avalanche of every day tales, the place it exhibits with out filtering the lifetime of Saint-Jacques, this ultra-prear-priest district of Perpignan marked by poverty, unsanitary circumstances, unemployment and dropout. From this actuality is born Bitchhis favourite expression to designate a “female dog of life”. A system that resonates with this merciless punchline of Booba in “Pitbull”: “How not to be a pitbull when life is a dog? ».

A authenticity claimed

Bitchit is first of all the promise of raw authenticity, without eyeshadows or staging. In its thousands of stories shot, among others, on Place Cassanyes, in the heart of Saint-Jacques, no filter, no licked assembly, even less worked sequence. The faces are filmed in close-up, sometimes in counter-angled: nothing is done to embellish, everything to show. Nasdas claims to be the reporter of “actual life”. And real life, according to him, are scenes sometimes absurd, sometimes funny, often touching, with the streets of Perpignan in the background. Samos, Cappuccino, 4BDV, Assya … Very quickly, his subscribers attach to these recurring figures, which became his accomplices, his protégés. “Basically, we are Guignols. Just we film ourselves between us. We didn’t know that it could interest millions of people, ”he told AFP in 2022.

And what could be better, to tell this bitch, than the social network of the ephemeral, Snapchat – and, then, that of the direct, Twitch. Very popular with the youngest, these platforms still widely escape the Arch radar. Who better, as, than Nasdas, this actor long -committed in local life? The world Recalls that before being improvised influencer he had been involved in the conservation of the district by joining the collective of the twelve of Saint-Jacques, which fights against the destruction of buildings. Later, in good Samaritan, he distributes the fruits of his work by gratifying his protégés (and strangers) of many spectacular gifts. Silver liquid, iPhone, cars, and even a horse … Largees always filmed, of course.

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Anonymous people who dream of their quarter of an hour of glory

It is on this exhibition that its protégés impress. Whether they are noticed for their escapades or their loyalty, all those who revolve around him – the “group nasdas” – hope to stay in the wake of their benefactor. And for good reason: according to his own words, Nasdas takes care of their shopping, sometimes even their accommodation. Precious support for these ultra -approved profiles: 4BDV arrived in France by sea at 13, Samos has long lived homeless. Some will say that the “King of Snapchat” makes their precariousness and capitalizes on their vulnerability [une partie des jeunes aperçus lors du visionnage de ses émissions par Le Point sont mineurs, NDLR]. According to here Roussillon, several teenagers run away from home, coming from all over France to meet the star influencer.

Then, because Nasdas’ team “hopes to profit from the celebrity of Nasser Sari. You simply should search for “Nasdas” within the Snapchat analysis tab to persuade your self: we instantly come throughout the faces recognized to the clan, famend “Gateyy at Nasdas” or “Ssohane at Nasdas”. All declare of their pseudos the parentage. The entire factor has a style for updating the primary actuality TV exhibits, the place nameless aspired to glory by way of the small display screen. If the help has nonetheless narrowed, going from tv to smartphone or pc, the method stays the identical.

Clashes and controversies, in and off-champ

The background additionally questions. In Bitchclashes are linked, typically with brutal depth. And it’s exactly by this that Nasdas grew to become recognized. He doesn’t conceal it: in an interview with AFP in 2022, he tells how it began, 4 years earlier, with a “beast” video the place he “put a little slap to a friend to laugh”. “It made my twenty friends laugh. So, I continued […] has snaper My daily life. Since then, controversies have continued to mark out their career. Certain sequences, broadcast in front of hundreds of thousands of spectators – including many minors – shock: sexist remarks, nudity, verbal or physical assaults. One of the participants requires his girlfriend to wear socks to hide her feet; Another exhibits his chest live in front of 200,000 people; More recently, a man violently threw his phone in the face of his partner, considered too “sexy”.

Nasdas is also accused of harassment. A few weeks ago, an argument broke out between two candidates, Bilel and Mouna: the first evokes her past as a sex worker, the second gets angry. Shortly after, Nasdas will explain facing the camera that Mouna was put at the door at the age of only 14 years and that she prostitute to survive. Was it not to the young woman, who suffered cyberbullying after this episode, to tell her own story? It was not until later that she will regain control over this narrative, on video.

And violence does not stop on the screen. In March, one of Nasdas cooks was sentenced to six months suspended prison sentence for his participation in tobacco. Nasdas himself almost was the victim of an attempted extortion. His dogs are accused of repeated assaults on those in the neighborhood, according to The world. As for its spectacular financial campaigns – such as the live broadcast of the coordinates of its bank card or the call to subscribers to pay them 100,000 euros in exchange for their RIB -, they raise serious, ethical and legal questions. An explosive mixture, like a Classic reality TV, which had been built on sexist stereotypes and which had its share of scams, violence and sexual assault.

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$ 7,000 and $ 41,000 a day

The resumption of actuality TV codes doesn’t cease there. In the autumn of 2024, after a number of months of silence on the networks, Nasdas made a comeback on Twitch with TV bitch. Exit the alleys of Saint-Jacques: now, the motion takes place in its luxurious villa, the place round twenty contributors evolve beneath the attention of its smartphone. No have to ship them to the opposite aspect of the world to breed all of the springs of the style: they’re already there.

Clashs, revelations, deflagrades, {couples} which are made (and break up), tower content material, nasdas in management … All, for a length of the problem of about two hours forty-five, with out filter or censorship. And, as within the early hours of confinement TV, popularized by packages like The loft,, Secret Story,, The angels And Marseillais, The (apprentices) candidates are there, primarily, to amuse the gallery.

And the system hits the bull’s eye. The notoriety of Nasdas explodes. Fans usually flock to Santiago, which has grow to be a rallying level. The press seizes it: The GuardianClick.television, Konbini relay its ascent. Better nonetheless, a rivalry – that the 2 events name a great spirit – settled with Hachemi, alias “HMI”, new primary in Snapchat with 11.4 million subscribers. The latter launched his personal program, HMI Housethe place candidates, filmed on the cellphone, compete in checks. The key: 50,000 euros for the winner.

To uncover

The kangaroo of the day

Answer

Nasdas claimed revenues between 7,000 and $ 41,000 per day final 12 months (or 6,100 to 36,000 euros). A windfall he partially reinvests: in a barbershop, a restaurant, an Aston Martin … and, after all, in his villa. The relaxation, he continues to generously redistribute him to his protégés, reside and in entrance of the cameras.

From the bitumen of Saint-Jacques to his villa, from the cellphone to actuality TV, Nasdas has made the resourceful an empire. But, by dint of filming “bitch”, it’s maybe a brand new type of captivity that it levels: that of a world the place the exhibition turns into the one escape-and distress, a content material like some other.

https://www.lepoint.fr/people/nasdas-le-roi-de-snapchat-qui-transforme-la-chiennete-en-tele-realite-bankable-16-04-2025-2587541_2116.php