The manga market runs out of steam in France, specialised bookstores compelled to shut | EUROtoday

On Apr 23, 2025

Get real time updates directly on you device, subscribe now.

HASNear distinctive post-Cavid figures, the manga market runs out of steam in France and the closings of specialised bookstores are rising. “Since 2024, balance sheet deposits have been linked, and 2025 could be even worse,” alerts Edmond Tourriol, co -founder of the BD and Makma manga creation studio, quoted by Le Figaro.

“These founders, often without training and with very limited financial means, let themselves be carried by the song of the sirens of the enthusiasm for the manga,” regrets Bruno Fermier, basic delegate of Canal BD, a cooperative which federates 170 unbiased bookstores. The euphoria for Japanese literature through the well being disaster had favored the opening of many companies completely dedicated to this style.

In 2021, the French caricature market within the broad sense (manga, comics, youth and style comics) had recorded gross sales data with turnover near the billion euros. In element, 28 million Japanese volumes had been bought, a leap of 120 % in comparison with the earlier 12 months.

Read too How France has turn out to be the second homeland of the mangaThis outbreak was confirmed in 2022, with 48 million gross sales recorded. According to Le Figarothe French manga market has multiplied by 4, reaching 381 million euros between 2021 and 2022. Sales had been additionally doped by the Culture Pass, designed primarily for younger folks. Also in line with the identical supply, 1.5 million manga had been bought in six months, in 2021, by way of the system. In 2023, the style represented 4 out of ten books purchased by this identical bias.

Generalized drop within the comedian guide world

To uncover

The kangaroo of the day

Answer

For the previous two years, the manga market has been declining in France, with – 11 % of gross sales in 2023 and – 9 % in 2024, even when the style nonetheless represents greater than half of comics gross sales. According to Le Figarothis decline was confirmed, once more, in 2025, with a drop of 14.5 % within the first quarter. However, the previous volumes stay far above these recorded earlier than the well being disaster.

This drop within the attraction for manga extends to the caricature sector within the broad sense. According to the annual evaluation drawn up by Nielseniq GFK, in 2024, comics gross sales decreased by 9 %, over one 12 months, to 68 million new copies. However, comics stays the second pillar of the guide market, behind basic literature (93 million).

https://www.lepoint.fr/economie/le-marche-du-manga-s-essouffle-en-france-des-librairies-specialisees-contraintes-de-fermer-23-04-2025-2588045_28.php