Will the Chinese phenomenon seduce France? | EUROtoday

Read too What movies go to the flicks this April 23? Certainly: his native nation alone occupies $ 2 billion on the overall turnover of Ne zha 2 In multiplexes, the overwhelming majority of his jackpot. But, within the 16 international locations of the world the place the story of Yu Yang got here out (there will probably be 37 in complete to program it), the crowds flock in vital quantity to find the phenomenon. The movie thus accumulates $ 21 million in income within the United States and likewise manages very effectively in Europe (Germany, Belgium, Netherlands, Great Britain …), Australia and Asia (Malaysia, Hongkong, Singapore …). “” Ne zha 2 was additionally the world primary in IMAX rooms for nearly three weeks, solely due to its efficiency in China, “said Point Éric Marti, CEO of Comscore France.

A curiosity for the film to Corsica

Now devoted the most profitable animated feature of all time and also the first non-Western film to appear in the top 10 of the greatest successes in the history of cinema (including live films), Ne zha 2 Quickly attracted the lust of the Trinity Cineasia distributor, based in London and specializing in the importation of Asian films in Europe: “We acquired the European rights of the movie for an indoor launch in France from the start of March”, explains to the point Cédric Behrel, director of this company created 18 years ago and who, before this turn in the direction of the Far East in 2017, also distributed works Denis Villeneuve, Ruben Östlund and Gaspar Noé.

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The kangaroo of the day

The resolution to exit Ne zha 2 In the eating room-and in a report time of lower than two months from its acquisition-clearly surfs on the media protection of the movie since its monstrous efficiency on the field workplace, a supply of an astonishing urge for food among the many operators: “The film is programmed for the moment in 250 rooms throughout France, including in Corsica where a cinema of Corte asked us! “Specifies Cédric Behrel” But we did not have French version made. We are not targeting all audiences, but first of all a sinophone and sinophilic audience, and also fans of Asian animated films. Our marketing campaign has also targeted manga and video game lovers and all Franco-Chinese influencers who could convince an uninitiated audience to come and discover this experience in theaters. Ne zha 2 deeply affects the local Chinese culture, its history, its mythology … it’s a bit of Welcome to the Ch’tis Chinese! But you have to see it on the big screen because its gigantism leaves an indelible impression on the spectators, the impression of having seen a film very different from the all-year of animation. »»

Read too “Nezha 2” turns into essentially the most worthwhile animated movie in historical pastCan we take a French little one to see Born ZHA 2 ? In view of the mind-blowing length of the movie (two hours twenty-five, due to this fact …) but additionally of sure passages flirting with relative graphic violence (some blood nets right here and there, blows that harm and a few tragic swords within the final act …), we might be tempted to advise him beneath 10, even when the characteristic movie of Yu Yang advantages from a visa. Trinity Cineasia guess on a crossing of the symbolic bar of 100,000 admissions. If profitable, Ne zha 2 might come out just a little later with, this time, availability in French model for a wider viewers. We want a magical future to this considerably bourrative story, not all the time very high-quality (a number of pee-caca-domi gags …) however fabulously spectacular. Trinity Cineasia will proceed its seduction from the French market with, subsequent June, the varied outing of the drama The Last Dancean enormous success on the Hong Kong field workplace of 2024.