Moorcroft Pottery agency goes bust in Burslem after greater than 100 years | EUROtoday

On May 1, 2025

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Richard Price

BBC News, West Midlands

Moorcroft Pottery grew to become identified for its vibrant depictions of animals, birds and geometric patterns

Moorcroft A woman can be seen against a white backdrop, painting tall pieces of pottery. She is wearing a black sleeveless top and is holding a bowl of green paint. — Moorcroft Pottery grew to become identified for its vibrant depictions of animals, birds and geometric patterns

The administrators of Moorcroft Pottery have introduced that the agency has stopped buying and selling after greater than 100 years.

In a publish on social media on Wednesday, bosses on the Stoke-on-Trent agency, primarily based in Burslem, stated they’ve instructed insolvency enterprise Moore Recovery to assist with voluntarily liquidating the corporate.

They stated Moore would contact collectors in the end however didn’t provide an explanation for the agency’s closure.

Moorcroft had warned in March of doable redundancies and on the time cited rising prices and falling gross sales.

The agency traces its roots again to 1897 and has been primarily based at its present web site in Sandbach Road since 1913.

The enterprise is certainly one of a number of within the sector to shut in recent times in Staffordshire

The chimney of the factory in the background, with a hedge and fence sitting behind a blue sign saying: Moorcroft heritage Visitor Centre... closed — The enterprise is certainly one of a number of within the sector to shut in recent times in Staffordshire

According to its web site, the agency’s founder William Moorcroft was capable of produce pottery from its present web site due to the assist of London division retailer Liberty.

After successful a variety of prestigious worldwide awards, Moorcroft was appointed as Potter to HM The Queen in 1928.

The agency’s royal patronage continued when the late Queen Elizabeth II added Moorcroft designs into the Royal Collection.

The model was additionally standard with US presidents and British prime ministers, in line with the agency.

Moorcroft has been producing pottery at its web site in Burslem for greater than 100 years

Shelving which contains unpainted Moorcroft pottery. There are various different shapes and sizes. The shelving appears to be in a factory or warehose. — Moorcroft has been producing pottery at its web site in Burslem for greater than 100 years

The information of Moorcroft’s collapse is the most recent blow to the pottery trade in Stoke-on-Trent.

In February, Royal Stafford, additionally primarily based in Burslem, referred to as in directors.

The agency’s collapse adopted the closure of Dudson in 2019, Wade in Longton two years in the past and Johnsons Tiles in 2024.

Listen on BBC Sounds: Another blow for Stoke-on-Trent

City council chief Jane Ashworth stated Moorcroft had been a serious a part of Stoke-on-Trent’s heritage in ceramics.

“Our teams have been working closely and intensively with Moorcroft to try to find a solution but unfortunately this has not been possible,” she stated.

“The fact is global and national headwinds – including high energy prices and a rash of cheap, illegal forgeries from overseas – have made life very difficult for manufacturers.

“We have lobbied – and can proceed to foyer – the federal government to supply particular assist for this very important and beneficial sector.”

She added the authority would supply assist for affected workers to assist them discover new jobs.

https://www.bbc.com/news/articles/cwynq8jgg3lo