Technological giants draw the start of the industrial warfare with gross sales and document advantages | Economy | EUROtoday
The earnings and advantages of technological giants elevated strongly within the first quarter of 2025 regardless of the deterioration of the financial system of the United States and the uncertainties generated by the start of the industrial warfare decreed by Donald Trump towards the whole world. Although the majority of the tariff rise occurred in April, since February there have been already extra imports to imports. For now, they haven’t stopped the triumphal march of the good technological ones. Of course, the industrial warfare invoice will start to be clearly seen within the second quarter.
Alphabet’s additional advantage, Apple, Microsoft, Meta and Amazon amounted to 118,915 million {dollars} between January and March, 29.2% greater than in the identical interval of the earlier yr. Billing elevated 9.9%, to 453,640 million {dollars} (about 402,000 million euros, to the present alternate fee). Both earnings and advantages marked information for a primary quarter.

Alphabet, Meta and Microsoft don’t rely simply on the commerce of products, so they’re virtually resistant to the direct results of the industrial warfare. Amazon and Apple are uncovered to the affect of tariffs, however within the first quarter they barely seen it. The digital commerce large continued to develop strongly, whereas Apple benefited from clients superior purchases for worry of worth will increase derived from the imposition of tariffs.
Ultimately, the 5 firms will be affected by a brake of the financial system. For now, nevertheless, the demand for cloud computing, laptop options and gadgets stays sturdy for the pull of synthetic intelligence. At the time, digital promoting continued to develop strongly.

The CEO of Apple, Tim Cook, warned this Thursday within the presentation of the outcomes to the analysts that the industrial warfare will have an effect of 900 million {dollars} on the prices of the corporate within the present quarter and implied that the affect may very well be better in successive quarters. That, although Trump exempted digital merchandise reminiscent of telephones, computer systems and tablets of the majority of tariffs to want China, the place Apple concentrates its manufacturing. The firm is diverting a part of the manufacture of India and Vietnam to cut back its dependence on the Asian large as a provide supply.
In the primary quarter, Apple’s gross sales accelerated and grew 5.1%, to 95,359 million {dollars}. The profit elevated 4.8%, to 24,780 million. In addition to the pull of the service enterprise, the info counsel that clients anticipated their purchases for the worry that the industrial warfare will elevate costs. While earnings grew just one% in Europe and fell 2% in China, in America (the place the majority of the enterprise is concentrated within the United States) the turnover of the billing was 8%, which endorses that thesis. In its outcomes notice, the corporate talked about as dangers and uncertainties the “commercial disputes and other international disputes”, which didn’t seem the earlier quarter.
Likewise, Amazon stated the outcomes may very well be affected by “tariff and commercial policies”, which didn’t point out the earlier quarter. “Obviously, none of us knows exactly where tariffs or when,” stated Andy Jassy, president and CEO, on the convention with analysts. “We have not yet seen any attenuation of the demand. To some extent, we have observed an increase in purchases in some categories, which could indicate a previous supply to the possible impact of the tariffs,” he added, in keeping with what occurred to Apple.
In the primary quarter, Amazon gross sales grew 9%, as much as 155,667 million {dollars}, and the profit shot 64%, to 17,127 million. The firm expects its earnings to develop between 7% and 11% within the second quarter, however sees the danger of the operational outcome from falling.
Alphabet, the Google group, stands out as a number one chief for advantages, with 34,540 million {dollars} (+46%), after growing their earnings by 12%, as much as 90,234 million. At the nice march of digital promoting and Google Cloud, its cloud computing division joined extraordinary latent surplus worth of about 8,000 million {dollars} derived from the market worth of its participation in Spacex, the house firm based and directed by Elon Musk, of which the technological large is a minority shareholder.
In the convention with Alphabet analysts there was a lot discuss synthetic intelligence, however tariffs or commerce weren’t talked about, as the corporate’s enterprise is principally digital. And neither was reference referred to financial deterioration. Philipp Schindler, govt vp, stated the group has “a lot of experience in managing situations of uncertainty.”
“We are well prepared to face macroeconomic uncertainty,” stated Mark Zuckerberg. Although the guess of the founder and objective chief for Metaverso continues to be a fiasco, the promoting enterprise of its social networks is winding wind. The firm makes use of synthetic intelligence for customers to spend extra time hooked on Facebook and Instagram and to optimize promoting. The first quarter revenues elevated by 16%, to 42,314 million {dollars}, and the profit shot 34.6%, to 16,644 million.
Goal is investing strongly in information facilities to develop its dedication to new know-how and the principle concern for tariffs that their managers expressed to analysts is due to the danger of accelerating the prices of those investments. There had been additionally mentions with out specifying the potential affect of uncertainty in your promoting enterprise.
The outcomes most applauded by the market had been these of Microsoft, whose earnings grew 13%, as much as 70,066 million {dollars}, and the advantages, 18%, to 25,824 million, particularly for the acceleration of the expansion of its cloud computing division, Azure, related to synthetic intelligence, as much as a fee of 33%. Satya Nadella, his CEO, didn’t speak in regards to the industrial warfare.
https://elpais.com/economia/2025-05-03/los-gigantes-tecnologicos-sortean-el-inicio-de-la-guerra-comercial-con-ventas-y-beneficios-record.html