Bosch, cuts and investments in analysis to return to develop | EUROtoday

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The president of Bosch doesn’t use turns of phrases, Stefan Hartung: to search out competitiveness it’s essential to proceed to scale back prices, to chop jobs and focus the exercise on enterprise areas and worthwhile areas. At yesterday’s annual strategic convention, on the Bosch Research Center in Stuttgart, those that anticipated a reverse of the German large in comparison with the previous few years with the pulled handbrake was dissatisfied. “Last year,” stated Hartung, “we recorded significant progress in terms of cost cutting, but Global instability still obliges us to safeguard the company. To be competitive when the market returns dynamic ».

In 2024, Bosch’s turnover stopped at 90.3 billion euros, with a drop of 1.4% compared to the previous year. The net profit before taxes and financial charges (EBIT) was 3.1 billion euros against 4.8 billion euros in 2024. Numbers that testify how Bosch is at the center of the perfect storm of these years: the deep crisis of the automotive industry, the German one in particular, of which Bosch is the main technological partner; The crisis of Germany, for the first time after the war in recession, and of the manufacture in the first place, of which Bosch is a strategic supplier of systems and solutions. Now the nebula of Trump’s duties and the commercial war in progress, a boulder that hangs on a group present all over the world.

2025 was not born under the best auspices. Even if the first quarter ended with a 4%increase in turnover, Bosch foresees growth in the end of the modest year, between 1 and 3%, But with an increase in profit. Thanks, in fact, to cuts and renovations and a business regionalization policy that will favor the most dynamic markets, North America, Asia Pacifica and India, at the expense of slower growth areas. The tables with the unions for renovations are open, Hartung confirmed. Germany and Europe, where in 2024 the turnover decreased by 4.9%, are in the sights. The fear of many is that the cut of the staff of 2.7% in 2024 (11,557 employees out of 429,416) be only the beginning of a process away from ending.

But the long -term goals do not change. Hartung confirmed the 2030 strategy, with an average annual growth of revenues of 6% and a 7% profit on turnover. Results that defined challengers “to change into one of many three important suppliers in our key markets. Within 5 years at most ». The levers will not be missing. Investments haven’t stopped (57 billion within the final 5 years) And the basics stay stable, underlined the group of the group, Markus Forschner. In 2024, investments in analysis and improvement have been 7.8 billion euros (7.3 billion in 2023), 8.6% of turnover (8% in 2023). The capital bills decreased in comparison with the earlier 12 months (5.1 billion towards 5.5 in 2023). The liquidity grew to eight.2 billion euros (7.4 billion in 2023). The money stream was optimistic for 0.9 billion euros. “The financial conservation policy that we have implemented,” stated Forschner, “ensures financial flexibility and allows us to make great acquisitions and important investments”.

The message, clear as that of the cuts, is that ammunition, regardless of all the pieces, are there and shall be used to push analysis and innovation. For 2025 Bosch works on 50 new tasks for mobility and has introduced The begin of a brand new fund of 250 million euros per begin -up revolutionary everywhere in the world. The emissions discount goals don’t change. On the opposite, Bosch relaunches and sends a message to the Merz authorities simply put in. “We must not allow financial measures to distract us from the urgency of a change of direction that leads us to a turning point,” Hartung stated. Despite world turbulence, the local weather motion should not depart the radar. Bosch president defined that the objective is to double the discount of CO2 emissions from 15 to 30%, Regardless of the expansion goals of Bosch. “Climate change,” stated Hartung, “does not disappear just because the global economy has other problems to deal with.”

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