Airbnb launches to overcome all types of providers and experiences with its software | Economy | EUROtoday

Airbnb opened a brand new period within the firm that has revolutionized lodging on Tuesday. The firm based in 2008 by Brian Chesky, Nathan Blecharczyk and Joe Gebbia at their house in San Francisco now launches to overcome all types of associated providers in a method or one other to tourism. From its fully renewed software, a chef, a haircut, a therapeutic massage, private coaching, pictures classes, a guided tour, a wine tasting and different providers and experiences of a catalog that will probably be expanded may be employed. These new companies are on the similar time a possibility and a risk to the businesses and professionals of the affected sectors.

Airbnb has been an indeniable success, however on the similar time it has generated controversy as a result of its affect on cities. Company’s reinvention is usually a leap in what has been known as Uberization of the economic system, a contact of suppliers and customers by way of massive platforms that marry provide and demand in change for a part of the revenue and that exams the normal mannequin of labor relations. Airbnb argues that, not like Uber, in its mannequin professionals and firms have full autonomy to set their costs and design their affords. The firm expects a number of of those new companies to develop and generate multimillion -dollar figures.

The CEO of Airbnb, Brian Chesky, who has been speaking about that transformation of the corporate for greater than two years, estimated the funding of the brand new launch at about 250 million {dollars}. In a way, the diversification of the provide desires to cowl the shortcomings of its lodging towards what’s its nice competitors: motels. Many prospects choose the built-in provide of motels with fitness center, restaurant, hairdressing and different complementary providers. Now, Chesky desires to place them inside attain of his lodging purchasers, however from most of the people.

“17 years ago, we changed the way people were traveling. More than 2,000 million travelers later, Airbnb has become synonymous with accommodation,” says Chesky. “With the launch of services and experiences, we do it again: we change the concept of trips again. Now Airbnb is much more than an Airbnb,” provides the corporate’s skinny advisor, who has invited dozens of media world wide, together with the nation, to the presentation of its new provide.

The firm differentiates its new provide of providers and experiences. In providers, it begins with 10 classes in 260 cities, though new varieties of affords and extra areas will seem on the software now and again. In Spain they are going to be out there in a number of cities akin to Barcelona, ​​Madrid, Malaga or Seville, based on Airbnb sources and the preliminary provide is about 1,000 providers.

The 10 preliminary classes are cooks (preparation at house and customized by skilled cooks); Photography (photograph classes on fee); massages with accredited therapists (Swedes, deep cloth, reflexology …); SPA remedies (physique exfoliation, facial and different remedies); Personal coaching (yoga, energy coaching or coaching of excessive depth intervals with private trainers); hair salon; make-up; Nail remedies (manicures and pedicures); Prepared meals, and catering (service with customized menus, ornament and tools, along with all preparation and cleansing).

Airbnb would require those that present these providers that submit the corresponding licenses and certificates. In its service letter there will probably be, based on the corporate, cooks of eating places with Michelin stars, award -winning photographers and elite coaches, together with “World Champions Athletes”. Prices will rely upon the service and who supplies it. The detailed info of the adverts highlights the {qualifications}, provide and costs of every skilled. “Many include a basic option that costs less than $ 50,” says Airbnb. In some circumstances, the providers supplied will solely be out there on Airbnb. In most, they’re already current affords.

It isn’t just about complementing journeys, however a full -fledged assault on these providers. It isn’t mandatory to remain in an airbnb lodging or be on a visit to benefit from the out there provide. You can e book a coaching session, a therapeutic massage or a hairdressing service from the consumer’s home.

In addition to the providers, Airbnb additionally launches a brand new menu of experiences in additional than 650 cities on the earth. Among them will probably be Barcelona, ​​Madrid, Seville or Valencia, with about 1,000 totally different proposals in the entire of Spain. In this case, these are particular experiences, in lots of circumstances vacationer visits. In Madrid, for instance, flamenco courses are supplied, a go to to the Prado Museum, a wine or oil tasting, a tapas route, a photographic tour …

In normal, these are cultural actions, gastronomic routes, cooking courses, outside experiences, distinctive coaching, properly -being and sweetness affords, typically border with the class of providers. The firm had already launched experiences, however now it has fully reviewed its provide.

As with the lodging, Airbnb additionally launches a particular class of Originals, experiences designed solely for Airbnb, typically with celebrities as a hook. Learn to organize pastries within the well-known French bakery Bastards with chef raphaelle elbaz, play volleyball with the Olympic athlete Carol Solberg on the leblon seaside in Rio de Janeiro and even spend a Sunday with Patrick Mahomes, the quarterback of the Kansas City Chiefs, throwing the American soccer ball and tasting a barbecue.

“The activities offered today in general do not allow you to really connect with the city you visit,” says Brian Chesky. “The most authentic way to explore a city is with those who know it best: its own inhabitants. With the experiences in Airbnb, you will not only visit a place, but you will really live it,” he says.

For the launch of providers and experiences, Airbnb has completely renewed the applying, which expects it to be the doorway key to that new universe. When customers reserve lodging, the applying will recommend providers and experiences relying on the place they may keep and who accompany them. When they arrive on the vacation spot, the applying will give them the detailed itinerary, with the data of the arrival and a abstract per day of every little thing they’ve reserved on Airbnb. And, all through the keep, they may obtain suggestions of experiences supplied within the space.