Adidas says buyer knowledge stolen in cyber assault | EUROtoday

Adidas has disclosed it has been hit by a cyber assault through which prospects’ private data has been stolen.

The sportswear large stated criminals had obtained “certain consumer data” which “mainly consists” of the contact data of people that had been in contact with its assist desk.

Adidas stated passwords and bank card and different fee knowledge weren’t compromised.

“We remain fully committed to protecting the privacy and security of our consumers, and sincerely regret any inconvenience or concern caused by this incident,” it stated in a submit on its web site.

It comes as retailers together with Marks & Spencer and Co-op have been focused in main cyber assaults.

In their instances, the hacks severely compromised enterprise operations – there is no such thing as a indication something comparable has occurred with Adidas.

“Adidas recently became aware that an unauthorized external party obtained certain consumer data through a third-party customer service provider,” the agency stated.

“We immediately took steps to contain the incident and launched a comprehensive investigation, collaborating with leading information security experts.

“Adidas is within the means of informing probably affected shoppers in addition to applicable knowledge safety and regulation enforcement authorities per relevant regulation.”

There have been several cyber incidents reported since April 2025, with some experts finding links between them.

The BBC understands UK police are focusing on a notorious group of English-speaking hackers, known as Scattered Spider, as potentially being behind the M&S cyber attack.

The same group is believed to have been behind hacks on the Co-op and Harrods, but it was M&S that suffered the biggest impact.

M&S estimates the cyber-attack will cost the firm around £300m, equivalent to a third of its profit.

There is no suggestion that this group is behind the data breach at Adidas.

But the firm revealed earlier this month it had faced data breaches in other parts of its global empire – including its Turkish and South Korean arms.