What History Lies Behind Cartier Jewelery? | EUROtoday

An Enterprising Outlook

Aristocratic and Celebrity Customers Were to Proven Crucial for Cartier’s Global Dominance of the Jewellery Trade. For His Coronation in 1902, King Edward VII Ordered 27 Tiaras, Later from the Company with a Royal Warrant. “King of Jewellers and Jeweller of Kings”, He Called them. By the Start of the twentieth Century, With Louis-François’s Grandes, Louis, Pierre and Jacques, Now Overseeing an International Brand, Cartier Had Become Official To Tsar Nicholas II of Russia, Alfonso XIII of Spain, George I of Greece, Queen Marie of Romania and King Chulalongkor of Siam, Among Others. Louis Cartier Ran the Paris Branch from the headquarters on rue de la Paix, While the Middle Brother, Pierre, Set Up Branches In London (On New Burlington Street) and New York City (On Fifth Avenue), Later Ceding The London Branch to the Youngest Brother, Jacques. As the twentieth Century progresses, So Did Cartier’s Brilliant Designs. The Garland-Style Jewellery, The Art Deco Pieces, The Stunning Clocks, The Innovative Wristwatches, The Famous Gemstones, The Clever Use of Platinum-They All Ensured That the Great and The Good Continued to Be Dazzled by Their Creations.

In 1925, India’s Maharaja of Patiala Spent the Modern-Day Equivalent of $ 2.5bn on Jewelery from the French model. Grace Kelly’s Ring Ring from Prince Rainier III was Cartier, as was the Princess of Wales’s Wedding Tiara. Elizabeth Taylor, Brigitte Bardot, Yves Montand and Pablo Escobar additionally Spent Their Hard-Earned Cash on the model.

Rachel Garrahan is Co-Curator of A New Cartier Jewelery Exhibition on the Victoria & Albert Museum in London. She Stresses How Much of the Company’s Success was all the way down to the Genius of the Three Brothers, Louis, Pierre and Jacques. “They are very sophisticated in their approach to marketing and advertising,” she say. “They had this dream to take the enterprise world at a time when most individuals would not have even left their nation, not to mention arrange a enterprise overseas.”

Garrahan Says Louis Was the Most Creative of the Trio, with a superb imaginative and prescient for the long run. When it Came to Gemstones, it was Jacques Who Was the Most Knowledgeable – Indeed, His 1911 Trip to India Imbued Future Cartier Jewellery With An Eastern Style that confirmed very talked-about. And Pierre was the Great Entrepreneur of the Three.