MFE opens as much as collaboration with PPF on continuation, “but ahead of the European project” | EUROtoday

Not relaunching and talking with PPF on the finish of the Opa is one other situation that appears to conflict with the need, reiterated by the quantity certainly one of Mediaset, of “being autonomous” within the pan -European venture. Even with out mentioning them, however the bogeyman of one other attainable Vivendi case with a partnership not taken off and ended for courts hovers decisively on the matter.

“It won’t be an upward auction with PPF”

«It is not going to be a upstream public sale anyway. We wouldn’t compete with a topic like PPF on this ». And it’s not a small assertion. Here in actual fact the reasoning is grafted on the attainable disengagement, however solely by adequately enhancing the share and transferring the shot on different events in Europe. “We look forward, we are confident and continue to believe in our project, investing to grow abroad”, underlined the CEO, reiterating that “the will is to go on in the construction of this industrial project for the creation of a European Broadcaster”. But “we cannot say at any cost and against everything”, says Berlusconi, explaining that this “depends on how things are going. If we had to find ourselves in a situation that does not see us quiet to work, we are open to everything, even to a hallway, but our way is the opposite one ».

All scenarios that will face the test of the facts between the end of July (on 31 December the diffusion of the accounts of Prosiebensat is planned in addition to the extraordinary MFE assembly to give the ok to a further capital increase in order to be able to replace the offer) and the month of August. The terms of the offers expire on 13 August. Until the day before, the relaunch will be possible which, in this case, would extend the deadline by 14 days and for which, at least according to the forecasts of the CFO Marco Giordani, speaking on the sidelines with journalists “don’t count on follies”. Difficult – indeed almost to be excluded, it would be said – that Mfe moves before. At the end of the Opa then the reasoning could be opened with PPF.

Growing advertising in Italy (+2.1%)

Despite being a strong theme, there was not only talk of finance during the presentation evening of the Mediaset schedules for the next season. Which arrives with positive advertising data: +2.1% the collection in the first half (all means and not only TV) in Italy. And while in the peninsula the collection advances (+8% the radio) the less sign headed in Spain, for a total positive.

The end of the first meloni

There is also time to talk about politics. With the closed door, still with greater conviction than in the past, compared to a descent on the field because “I like this firm”. Even if a note Pier Silvio Berlusconi does not spare her: «My father went down to politics at 58 years old. I have 56 ». But it seems more color than anything else, even if the judgments are clear on some central political issues for the moment. Giorgia Meloni? «He is the best prime minister in Europe. He is acting well, as prime minister, thus aiming for the general interest, not of his political part “.