M&S advert banned over ‘unhealthily skinny’ mannequin | EUROtoday

An advert by Marks & Spencer (M&S) has been banned as a result of the mannequin seemed to be “unhealthily thin”.

The Advertising Standards Authority (ASA) stated the pose of the mannequin and the selection of clothes – together with “large pointed shoes” which emphasised “the slenderness of her legs” – made the advert “irresponsible”.

The watchdog dominated that the advert should not seem once more in its present kind and M&S should guarantee all the photographs it makes use of don’t painting fashions as unhealthy skinny.

The retailer has stopped utilizing the advert however stated in its response to the promoting regulator that its girls’s clothes vary is inclusive and that it “responsibly promoted aspirational fashion”.

The now-banned picture beforehand on the retailer’s app and confirmed a mannequin carrying a white off the shoulder high and slim-fit trousers in addition to the pointed sneakers in query.

The ASA additionally stated the mannequin’s head appeared out of proportion with the remainder of her physique which additional highlighted her small body.

M&S stated the mannequin’s pose was chosen to painting confidence and ease and to not convey slimness.

It additionally stated the sneakers chosen have been for “stylistic and fashion” functions solely.

The ASA acknowledged that three different M&S adverts have been additionally investigated however weren’t banned. Although M&S selected to amended and eliminated the particular pictures.

M&S stated that every one its fashions are “selected not only for their professional suitability but also for their health and wellbeing”.

It stated it ensures all fashions are in good well being and complied with trade requirements to keep away from selling unhealthy physique pictures.