Who are the Katseyes, the “new Spice Girls” invited to the Star Academy? | EUROtoday
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Lhe weekend can be Katseye, or it will not be. This Friday, October 31, the phenomenon group will compete on the NRJ Music Awards within the “International Revelation of the Year” class. This Saturday, the six ladies from the ladies band will even carry out their tune “Gabriela” – the clip of which has almost 53 million views on YouTube – alongside Sarah, candidate for the brand new season of Star Academy.
The group, which borrows closely from Ok-pop codes and sings in English, is already beginning to take off. As evidenced by his greater than 33 million month-to-month listeners on Spotify, or the wonderful debut of his EP “Beautiful Chaos”, at 4e place on the Billboard 200 within the United States. Still comparatively confidential in France, Manon, Daniela, Sophia, Lara, Yoonchae and Megan are on the verge of conquering the worldwide pop scene.
“K-pop method”
Even earlier than releasing their first songs, the lady group was already being touted because the one that may dominate world pop. From 2023, the American journal iD referred to it as “a girl group ready to take over the world”. The following yr, a couple of months earlier than the discharge of Katseye’s first title, Teen Vogue included them in its record of “twelve female groups to follow in 2024”.
The method Katseye got here to be most likely had one thing to do with it. This one borrows a bit from the success of the mid-2010s teams shaped by way of the American actuality TV present The X Factorlike One Direction, Fifth Harmony or Little Mix… whereas reinventing a recipe that has been profitable for a while. To perceive their success, we’ve to return to 2021. That yr, auditions opened world wide to create a bunch of ladies who goal to transcend borders. Behind this undertaking: two already profitable labels: Hybe, behind the well-known worldwide Ok-pop teams BTS and NewJeans; and Geffen Records, which has signed Donna Summer, Kylie Minogue, Elton John, Cher, Aerosmith, Nirvana, and, extra just lately, Olivia Rodrigo, amongst others.
From greater than 120,000 auditions obtained, twenty candidates are chosen to take part within the actuality TV present Dream Academy in 2023, the place they’re put into competitors with one another on challenges of dancing, singing, creativity and stage presence. Sophia, Daniela, Manon, Yoonchae, Lara and Megan win the competitors. One yr later, in 2024, the six younger ladies, aged between 17 and 23, launched their first single, “Debut” (July 2024) adopted by their first EP (August 2024).
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♬ Touch – KATSEYE
But lengthy earlier than their victory, Hybe and Geffen Records had already deliberate the recipe for his or her success. Intensive coaching, meticulous choreography, aggressive spirit, group cohesion and storytelling: the group was shaped utilizing the Ok-pop methodology, all the time with a world viewers in thoughts. Moreover, within the biographies of streaming platforms, Katseye presents itself as “the very first girl group formed using the K-pop methodology”. All that remained, subsequently, was to export this mannequin globally. To do that, the Katseye ladies obtain a serving to hand by way of the Netflix platform, which paperwork their preparation for the expertise present that exposed them with “Pop Star Academy: Katseye” – the discharge of which is concurrent with that of their first EP.
Cultural variety
Also and above all, Hybe and Geffen Records are confidently setting up the ladies band as a global group: Sophia Laforteza, the chief of Katseye, is initially from the Philippines, Daniela Avanzini is American with Cuban and Venezuelan dad and mom and Yoonchae Jeong was born in South Korea.
Megan Skiendiel has Singaporean, Chinese, American and Swedish origins, Manon Bannerman is Swiss with Ghanaian and Italian origins and Lara Raj is Indian-American. The group is now based mostly in Los Angeles. The coaching readily claims this multiculturalism in interviews, and thus claims to be extra linked to totally different audiences.
The 2020s lastly have their lady band
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Katseye additionally adopts the codes of the 2000s, taking part in with a nostalgia that enables many merchandise from this decade to turn into stylish once more. Low-rise denims, high-top sneakers and flip telephones – in some clips: the six members of the group undertake a really Y2K aesthetic.
But they handle to reinterpret these codes to convey them updated – as evidenced by the hundreds of covers of their choreographies on TikTook. Also and above all, they have been in a position to capitalize on the successes of earlier lady teams, like BlackPink, who nonetheless stay broadly identified immediately as a Ok-pop group – conversely, Katseye needs to embody the way forward for worldwide pop. After a number of years with out, would the 2020s lastly have their lady band?
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