development and innovation since 2019 | EUROtoday

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Simon Huang left the Haier headquarters in Qindao for a fast reconnaissance of European nations, his space of ​​experience, simply as Chinese customs information revealed that it’s proper there, within the coronary heart of the Old Continent, that Beijing’s commerce stability surplus with the European bloc lies. Haier Smart Home, because the Chinese family equipment big known as right now, has all the time chosen one other path, not primarily based solely on exports, which it doesn’t intend to desert.

Huang, from the start the Go Global of Haier Smart Home, as the house equipment big born in 1984 known as right now, has been very specific.

Yes, our Group has confirmed expertise in executing complicated cross-border acquisitions, spin-offs and integrations, together with GE Appliances (2016), Candy (2018), JRC (2023). Since 2019, Haier has invested 2 billion US {dollars} in Europe to increase its presence with analysis and growth, manufacturing and help facilities in Italy, Turkey, Romania, the Czech Republic, France and Hungary, supported by a distribution and after-sales help community all through the Region which right now boasts over 7 thousand staff and a couple of,700 suppliers.

At the start, the European market appeared to vow difficulties however right now the Group has a secure presence.

I do not suppose it was tougher than different markets, Europe simply required extra adaptation. We can’t fail to serve a big clientele such because the European one the place in 2024 we achieved 4.5 billion in revenues, reaching 8.8% of the market share, with out constructing and increasing a presence within the discipline. We have invested 500 million euros within the model alone, the workforce has grown by 100%. But we’ve got to be current and be near prospects, so from day one we’ve got invested on this not solely in Haier’s recognizability but in addition within the manufacturing and storage construction and within the provide community.