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As for exports of merchandise made within the EU, the vast majority of candles are destined for the United Kingdom with a price of 127 million euros and a proportion of 28%. Following are Switzerland with 81 million euros and a proportion of 18% and the United States with 68 million euros and a proportion of 15%.

The portray in Italy

Italy additionally falls into this state of affairs the place there’s a deep-rooted custom, albeit made up of small and medium-sized companies, within the manufacturing of candles. However, an estimate of manufacturing just isn’t easy as a result of, as underlined by Mario Graziani, supervisor of the corporate of the identical title “now in its sixth generation”, shipments to EU nations are usually not tracked. «Candles are an historic product which, through the years, have undergone a number of modifications – underlines the supervisor of the corporate which has 50 staff and a turnover of 30 million euros a 12 months – at present the large market is represented by scented ones». As Graziani underlines, it’s above all these from cemeteries which might be recording a contraction, whereas the others “are still growing”. As for the markets, along with these of Northern Europe, there are “Japan, Korea and the USA”. «Tracking merchandise destined inside the EU is now not doable – he says – whereas we solely have sure knowledge for these exterior the EU. In any case, the market is holding up, though it should be stated that visibility works extra slightly than saleability as a result of candles are included in a part of the representations which might be made: from store home windows to the remainder.”

From Italy to the USA

In addition to large-scale distribution which, however, carries many products both made in Italy and imported, there are also niche products which pass through small shops or specialized retailers. Anna Raddavero, owner of the historic “Candle Factory” in Siena, also clarifies this. «Beyond the industrial aspect there is the artisan one which represents a narrow and niche segment – he says -. We make everything by hand and our productions, in addition to remaining in Italy, go to the USA and Japan, and also to northern Europe.” As for competitors with international nations, it would not appear to scare or fear. «The merchandise we make in Italy – he provides -, most often are characterised by analysis each in supplies and in design and manufacturing. Let’s say that the character that distinguishes Made in Italy is that of analysis and high quality, and that is additionally our energy that permits us to face international markets”.

*This article is a part of the European collaborative journalism venture “Pulse” and was created with the contribution of Petr Jedlička (Denik Referendum, Czech Republic)

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