El Gordo is now not what it was: the dream of shopping for an house with the Christmas Lottery is fading and that retains the youngest individuals away from the draw | Business | EUROtoday

Every December 22, the Extraordinary Lottery Draw formally marks the beginning of Christmas. The lotteries consulted converse of a big progress in ticket gross sales. With these good figures, the problem of this centenary raffle, which is 213 years previous, now lies within the generational alternative of the shopper. There are many younger individuals who speak about “a high price for their pockets” and argue that “the 320,000 net euros per tenth of the Gordo are not enough to buy an apartment in the city.”

In latest weeks, lottery acquisition skilled an necessary peak with the issuance of the normal spot tv. “It is a powerful reminder, especially for companies,” say completely different lotteries. There are people who already rejoice a sale “on wheels” just like the María del Carmen administration, in La Rioja, the place there are lengthy traces. Last yr he offered the Gordo with the quantity 72,480. “We are doing very well. People are very superstitious and have focused on purchasing,” says its supervisor Ignacio Alda. Also within the administration of Las Arenas, in Barcelona, ​​they rejoice the rise. Víctor Fernández, its director, estimates its enhance at 47% in comparison with this identical time final yr. “We have been without a company lottery for more than a month,” to which 95,000 tenths are allotted.

The most extraordinary Christmas raffle, nonetheless, fails to win over nearly all of younger individuals. The platform of merchandising digital Bango DVM reveals “indifference” of this group within the buy of lottery. The Gen Z Observatory, in a examine carried out by the European University and the consulting agency Prodigioso Volcán, summarizes a change in priorities in its consumption for numerous causes: decrease disposable revenue, financial uncertainty, worth as a crucial issue or obligatory presence of the model on Instagram or Tik Tok. Another Statista report, which evaluates lottery funding from 2015 to 2024, concludes “a significant drop in purchases” and attributes it to the lack of inhabitants of the shopper who has historically invested extra on this draw.

What is the rationale for this lesser curiosity amongst younger individuals? It is sufficient to exit into the road and ask them to verify their causes. The majority level, like Manuel Mendoza, to “one tenth expensive for my salary”; Others, like Gastón Ibarbia, favor attracts during which the jackpot “is much higher.” They admit that “it is more difficult” however “one euro hurts less.” There isn’t any scarcity of those that declare to solely purchase the tenth of the job “because it would bother me if my colleagues won in the lottery and I didn’t,” says Rebeca Herranz Gómez or like Víctor Zuera who does it “more out of commitment than out of excitement and when I don’t play and don’t play I always say 20 euros that I have won.” Others like José Luis Suárez don’t purchase as a result of “I do not agree that the lottery prize comes from taxes and much less that, if necessary, a part goes to the State.” For her half, Sara Tejido acknowledges “I have other priorities. The salaries are not very large and there are other expenses first.” And she provides with humor “but I am open to being given gifts.” Lucía Molina limits the acquisition to a scarcity of luck: “my parents have always bought and they never get to buy, that’s why I don’t dare.” And Jacobo Niederleytner is blunt: “I don’t buy simply because it is not profitable. For me it is simply an economic issue whose investment yields a negative return.”

The president of Anapal, Borja Muñiz, after 30 years behind the counter of administration quantity 5 of Gijón, in Asturias, assumes that “the preference of youth has to do with games of immediate gratification”, however is satisfied that “the illusion will grow with age.” Something during which Esther de Tudela, from the San Nicolás 60 administration, in Madrid, agrees: “It is difficult to compete with a tenth of six euros and wait six days to see if it comes, with bets of 30 cents, for example, with which they immediately pocket 30 euros.” And he’s dedicated “to renew an obsolete model.” Likewise, Ignacio Alda acknowledges that “at that age they are attracted to raffles such as EuroMillions or Primitiva, in which for one euro they can win million-dollar jackpots.” And he considers that profitable over this shopper entails “leaving the prize tax-free and being able to purchase an apartment.”

Solutions

And time has run towards this draw. According to Anapal, in 1967 with the El Gordo prize you would purchase 10 houses and at this time it barely buys one, as its newest statistics reveal. Despite all the pieces, Alda confesses himself optimistic: “There will be a generational change, but it will be done slowly.” And Víctor Fernández, from an administration in Barcelona, ​​argues that earlier than attracting the youngest individuals, it’s essential to affect the promotion and acceptance of accountable gaming laws. From Ávila, Daniel Collado asks for extra assist from SELAE “with campaigns that modernize the product for the new generations and transmit this beautiful tradition to them as a vehicle to share and help friends and family, the true engine that moves older customers.” And he displays: “If there are prizes every day, why shouldn’t it be your turn?”

The Extraordinary Draw of the Christmas Lottery 2025 will distribute 3,960 million euros in prizes, 70 million greater than final yr. As in each version, 100,000 numbers will enter the drum. Each Spaniard will spend a median of 76.08 euros in comparison with 73.84 the earlier yr. The jackpot prize is 4 million euros gross for the sequence, that’s, 400,000 euros per ticket performed.