The Inquiry – How did music megatours turn out to be such a cash spinner? | EUROtoday

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Taylor Swift’s Eras Tour shattered information, turning into the highest-grossing live performance tour of all time, redefining what’s potential and confirming a brand new period within the enterprise of touring.

As streaming reworked how we take heed to music, promoting information is not the monetary centrepiece it as soon as was for artists. Instead, exclusivity has been transferred to the dwell expertise. But staging exhibits on this scale requires monumental funding and complicated manufacturing. At the identical time, ticket shortage fuels extraordinary demand and rising costs, which imply huge ticket costs.

Tanya Beckett explores how know-how, fandom and economics flip trendy live performance excursions into multi-billion-dollar ventures.

This week on The Inquiry, we’re asking: How did music megatours turn out to be such a cash spinner?

Contributors

Kevin Kim, Head of Asia at music distribution firm Route Note, Seoul, South Korea

Serona Elton, professor on the Frost School of Music on the University of Miami, United States

Adam Behr, Reader and Head of Music at Newcastle University, United Kingdom

Poppy Reid, music journalist and founding father of Curious Media, Sydney, Australia

Presenter: Tanya Beckett
Producers: Maeve Schaffer and Matt Toulson
Researcher: Evie Yabsley
Production Management Assistant: Liam Morrey
Technical Producer: Craig Boardman
Editor: Tom Bigwood

(Photo: Taylor Swift throughout The Eras Tour. Credit: Erika Goldring/TAS24/Getty Images)

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