UK to deliver into pressure regulation to deal with Grok AI deepfakes this week | EUROtoday

The UK will deliver into pressure a regulation which can make it unlawful to create non-consensual intimate photos, following widespread issues over Elon Musk’s Grok AI chatbot.

The Technology Secretary Liz Kendall mentioned the regulation would make it unlawful for firms to provide the instruments designed to create such photos.

Speaking to the Commons, Kendall mentioned AI-generated footage of ladies and youngsters in states of undress, created and not using a particular person’s consent, weren’t “harmless images” however “weapons of abuse”.

The BBC has approached X for remark. It beforehand mentioned: “Anyone using or prompting Grok to make illegal content will suffer the same consequences as if they upload illegal content.”.

It comes hours after Ofcom introduced it was launching an investigation into X over “deeply concerning reports” about Grok altering photos of individuals.

In a press release, Kendall urged the regulator to not take “months and months” to conclude its investigation, and demanded it set out a timeline “as soon as possible”.

It is at the moment unlawful to share deepfakes of adults within the UK, however till now laws which might make it a legal offence to create or request them has not been enforced, regardless of passing in June 2025.

Kendall mentioned she would additionally make it a “priority offence” within the Online Safety Act.

“The content which has circulated on X is vile. It’s not just an affront to decent society, it is illegal,” she mentioned.

“Let me be crystal clear – under the Online Safety Act, sharing intimate images of people without their consent, or threatening to share them, including pictures of people in their underwear, is a criminal offence for individuals and for platforms.

“This means people are committing a legal offence in the event that they create or search to create such content material together with on X, and anybody who does this could count on to face the complete extent of the regulation.”