Chatbots, “augmented” campaigns… AI is interfering in French politics | EUROtoday

Mohamed Tlamsi, candidate on the head of a Europe Equality Ecology record for the municipal elections on March 15 and 22 in Périgny-sur-Yerres (Val-de-Marne), created his marketing campaign posters fully with synthetic intelligence (AI). And he accepts it. On his Instagram account, some Internet customers criticize the method due to its ecological influence. The younger man defends himself: “The issue (…) is to put intelligence, both human and artificial, at the service of the general interest. »

He’s not the only one who thinks this way. On January 7, the Renaissance party announced investing in the deployment of a digital strategy based on AI, with the 2027 presidential election in its sights. A director in charge of a division “ technologies and innovations” was named: Victor Cohen, former head of the get together’s digital instruments. Renaissance has already concluded an settlement with an organization specializing in synthetic intelligence, whose identify it refuses to reveal.

From June 2024, Reconquest! had additionally seized the device, throughout the early legislative elections. The president of the far-right get together, Eric Zemmour, then boasted on “first French political video entirely produced by artificial intelligence”. The photographs thus generated illustrate his obsessions: immigration, safety and financial decline. In a survey printed on July 4, 2024, researchers from the NGO AIForensics famous that the usage of generative AI throughout the legislative marketing campaign was largely the work of far-right events.

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