Municipal elections are the primary marketing campaign augmented by synthetic intelligence, for higher and for worse | EUROtoday

“Everyone has artificial intelligence in their pocket. Why not use it to campaign? » At the head of the Electoral Lab, a political communications agency, Paul Brounais supports municipal candidates in “60 [communes] from 250 to 220,000 inhabitants ». “This is the first AI campaignnotes the young business leader, also a municipal councilor in a small town in Loire-Atlantique. It’s within everyone’s reach, and everyone can take advantage of it. » An observation shared by the president of the Association of Small Towns of France, Christophe Bouillon. “We see lots of very well-done documents on social networks, especially in very small communities. Even if you can’t write, AI does »notes the one who is also various left-wing mayor of Barentin (Seine-Maritime).

The municipal elections of March 15 and 22 are, in fact, fertile ground for the development of campaigns augmented by artificial intelligence. From Paris, where the sensationalist videos of the candidate Reconquête! Sarah Knafo have not gone unnoticed, in the country’s most modest towns, this tool has established itself as a formidably effective ally. “It’s a low-cost, quick technique. Parties, which want to win elections in a hypercompetitive context, cannot afford not to jump at the opportunity”notes Antoine Marie, researcher in political science and psychology at Sciences Po Paris.

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