Lego, revenues and earnings to develop in double digits in 2025 | EUROtoday

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Double-digit development for Lego Group’s revenues and working revenue in 2025. Demand for the Danish model’s merchandise was sustained in all primary markets and amongst totally different segments of customers, youngsters and adults, permitting the group to attain report outcomes exceeding the gross sales pattern of the worldwide toy market, additional strengthening its market share.

Record leads to 2025

In 2025 revenues elevated by 12%reaching 83.5 billion Danish crowns (11.2 billion euros), supported by development in all geographical areas, particularly in Western Europe, the Americas and the Central and Eastern Europe, Middle East and Africa area. Sales to closing customers grew by 16%, clearly exceeding the efficiency of the worldwide toy market, which recorded a rise of seven% in the identical interval.

Operating revenue rose 18%standing at 22 billion crowns (2.95 billion euros), because of income development and economies of scale. The outcome was additionally pushed by productiveness initiatives which allowed the group to reinvest in manufacturing expansions and medium-long time period strategic priorities, together with sustainability, strengthening the provision chain and creating digital applied sciences. Net revenue recorded a rise of 21%reaching 16.7 billion crowns (2.2 billion euros), exceeding market expectations.

“We are very pleased with the record performance in 2025, which consolidates last year’s results,” stated CEO Niels B. Christiansen, including: “Our broad and progressive portfolio, along with the energy of the Lego model and an efficient working mannequin, has supported very excessive demand. We achieved these outcomes by combining creativity in product innovation and operational effectivity, bringing the Lego gaming expertise to extra youngsters than ever. At the identical time we continued to put money into future development, giving substance to multi-year strategic investments and growing the share of renewable and recycled supplies used to provide the bricks to over 50%.

Cash flows and investments

Operating money circulate grew 4% to 19.9 billion crowns, in comparison with 19.2 billion in 2024, because of robust working profitability. The group maintained a excessive stage of investments, equal to 9.2 billion crowns, in comparison with 9 billion the earlier yr, primarily destined for the development of recent factories and the enlargement of present ones. Free money circulate stood at 10.8 billion crowns, up from 10.2 billion in 2024.