Katy Perry donates £1 per ticket to Music Venue Trust for UK The Lifetimes Tour | UK | News | EUROtoday

US pop famous person Katy Perry has thrown her help behind Britain’s grassroots music scene by turning into the primary worldwide artist to supply a voluntary donation on ticket gross sales.

Perry will contribute £1 from each ticket sale for subsequent yr’s The Lifetimes Tour to the Music Venue Trust marketing campaign – following within the footsteps of Brit acts Sam Fender, Coldplay and Enter Shikari.

The singer, 40, shared that she’s “so incredibly chuffed” to deliver The Lifetimes Tour to the UK, including: “I can’t wait to have a big sing along of all the songs you love and more! It’s going to be a giant dance party, and everyone’s invited!”

Her relationship with the UK’s grassroots scene stretches again to 2008 when her first performances within the nation noticed her play small venues throughout London.

On her resolution to help MVT, she mentioned: “I’m proud to donate £1 from every ticket on the UK leg of The Lifetimes Tour to Music Venue Trust so that venues like Water Rats and Scala, where I played my first UK shows, can continue to usher in the next generation of music talent.”

The Teenage Dream singer will kick off the string of reveals at Glasgow’s OVO Hydro Arena on October 7, earlier than she heads to Manchester, Sheffield and Birmingham, wrapping up the tour at London’s O2 Arena on October 13.

Mark Davyd, chief government of Music Venue Trust, mentioned: “We want to say a huge thank you to Katy and her team for stepping up to support grassroots music venues, artists and promoters.

“The contribution from these shows will keep venues open, get new and emerging artists out on tour, and enable promoters to bring the best in new music to our communities.”

The Daily Express’s Strike A Chord marketing campaign is preventing to save lots of the nation’s failing music training system and create a extra profitable funding mannequin to allow a reinvigorated expertise pipeline by which these college students can flourish.

The sector provides rising artists alternatives to hone their craft, employs greater than 28,000 individuals together with stage managers, safety and sound and lighting engineers, and offers essential help to native economies throughout the nation.

But lately grassroots venues have confronted appreciable challenges such because the pandemic and inflation with 350 of the remaining 830 liable to closure – threatening greater than 12,000 jobs, over £250million in financial exercise and the lack of over 75,000 reside music occasions.

Last yr your entire gross revenue throughout these venues accounted for simply £2.9million.

Last month, Music Venue Trust founder Mark Davyd instructed the Express that if business huge gamers did not undertake the voluntary levy then they risked authorities intervention – with an uncomfortable highlight being shone on each side of their enterprise if that situation emerged.

And now Mr Bryant has referred to as on the business to work collectively to make sure the levy kicks into place in 2025.

He mentioned: “Grassroots music venues are one of the UK’s most valuable and yet undervalued cultural assets. They are where bands try out new material, where whole new genres are born, where musicians experiment and where audiences get to experience the raw power of live music.

“These venues support thousands of jobs and are a vital part of our local communities. Without a flourishing grassroots music industry the rest of our music industry will wither.

“It is crucial that we work together to support the grassroots including venues, festivals, artists and promoters. That is why I am urging the industry voluntarily to introduce a ticket levy on the biggest commercial players, to help ensure the health and future success of our entire live music industry for decades to come.”