Do lovely individuals actually reach enterprise? | EUROtoday
Tearly, the concept settles down, discreet however properly rooted: to be lovely is to be extra more likely to succeed. It isn’t stated head -on – it might be too impolite – however it’s there, in filigree, in pubs, magazines, social networks. On Instagram, magnificence has modified abilities. And for some, in actual career. Influencers pose, promote, information. Their picture acts as a showcase and earnings. It all begins very early. From adolescence, the our bodies sculpt, the skins smoothed, the grins regulate. Everything is calibrated. Monetized. Kim Kardashian, Kendall Jenner, to call a number of, have constructed empires on this precept. On their very own, they embody this shift: at this time, assembly aesthetic requirements generally appears to weigh heavier than a diploma or a CV. Their message doesn’t depart a lot room for doubt: to hope to interrupt via, you should first please.
When the energetic look our primitive reflexes
In the world of labor, the Beauty privilege Or the sweetness premium will not be a recent fad, however it’s extra studied. From the primary handshake in upkeep, the looks weighs within the scale. According to APEC, 74 % of executives deem it decisive. And this bias is translated concretely: in keeping with a examine by Eva Sierminska and Karan Singhal economists, being perceived as engaging can enhance a wage as much as 30 %, from the primary assembly. Conversely, deflecting requirements is dear – as much as 15 % much less on the pay sheet. For Jean-François Amadieu, sociologist and creator of Weight of appearances, This privilege doesn’t cease on the enterprise threshold. He stretches throughout his profession. According to him, a face deemed nice can earn a mean of 8 % extra every month. People perceived as lovely additionally simply encourage confidence, which might facilitate a promotion, a contract, a negotiation. We think about them extra competent, extra clever and they’re thought of to be higher leaders. A sequence of constructive expectations that acts as a profession accelerator.
Beauty is now not merely a matter of style: it acts as a lever, a right-handed, a social accelerator. Alexandre works in a music label. He spots, he indicators, he bets on artists within the making. And he doesn’t revolve across the pot: “If an artist has a beautiful mouth, of course it counts. If music follows, we can get contracts with brands. In this environment, talent is not enough. You need a story, an attitude and, above all, an image that slams. Aristotle had already said it, without frills: “Beauty is a support preferable to all the letters of recommendation. Two thousand years later, we are still there.
Read too “Help, my superior steals my ideas for me!” »: Pillage, this ordinary office sportThis favoritism is not only of superficiality: it plunges its roots into our most primitive reflexes. For Jean-François Marmion, psychologist and director of the book Psychology of beautiful and ugly (ed. Human sciences), a beautiful appearance – clear skin, symmetrical features, clear look – instantly triggers positive signals. Since the dawn of time, the brain has read these clues as markers of health, balance, reliability. “We think that a beautiful person is so beautiful inside,” he sums up. No need to know, just see: the judgment is done in a second. These shortcuts are invited everywhere – including in job interviews.
A “dirty head” triggers, opposite, an immediate hint: that of incompetence. Unfortunately, the effect does not stop once the post has dropped. The more we climb into the hierarchy, the more we represent the company outside – and the more appearance. You have to embody, reassure, seduce. “We are a bit the window, a bit of the corporate gondola’s head,” summarizes the psychologist. So inevitably, we expect a frame that he has the look that goes with it. It is not a question of competence, but of staging. There remains a question that the psychologist raises himself: is it because we are attractive that we succeed, or because success allows to invest in his appearance? In other words: is physical advantage a capital … or a privilege that we offer themselves once installed? Difficult to decide. The pace attracts opportunities, success polishes features. And between the two, the border is blurring.
The excessive beauty trap
Afterwards, of course, there is beauty … and beauty. If a flattering appearance can help climb the ladder, when you get close to it, things tend to complicate. Sarah knows something about it. Large, slender, the diaphanous complexion enhanced each morning with a touch of lipstick, the young woman embodies today’s standards with disarming ease. She doesn’t need to stand out – she attracts, despite herself. In the street, in the metro corridors, and of course in the office: we look at her – and she disturbs. In his business of communicator, a universe where everything is played on the surface, where we gauge in the blink of an eye, too marked elegance can arouse suspicion.
It is believed to be superficial, too sure of herself, too visible. “The mentalities have evolved a little, yes, but for a long time, I was the potiche of service,” she says. Before we even know it, judgments fall. “Men think I am at my post thanks to my physique. Women that I am a threat. I no longer count the times when we talked about it. You have to take, keep your head high, wait for the eyes to change. Surprisingly, the question does not seem to be asking the same way for men. Jordan, 1.85 m, chiseled lines, wide shoulders, never had to defend himself from his appearance. Former model – an assumed choice to finance his studies – he became a designer without his physique being a subject. “I know it is rather an asset in my sector: people remember me more easily. Even if I don’t play it, to prevent it from taking up too much space, I must admit that it is a significant advantage, ”he admits.
Read too New job: these innocent errors that may value you dearlyThe tales of Sarah and Jordan appear to attract two very distinct realities. What if the affect of magnificence was not the identical relying on whether or not you’re a girl or a person? For Jean-François Marmion, the reply is little doubt: “It will not be comparable. A phenomenal man, we do not even discuss it. What issues to him is his power, his energy. Beauty has no actual affect. “In women, on the other hand, it is something else:” The competitors is way more violent. Even at this time, when a really lovely girl accesses obligations, we hear phrases of the kind: with whom she slept to succeed? »»
This reflection finds a disturbing echo within the outcomes of a examine by Leah D. Sheppard, assistant professor on the University of the State of Washington, and Stefanie Okay. Johnson, lecturer on the University of Colorado. To take a look at the concept that look will not be at all times an asset, they’ve designed false articles regarding fictitious layoffs, illustrated by images of unknown. To the individuals, it was requested to evaluate the sincerity of those individuals, and to say who, in keeping with them, deserved to be dismissed.
The result’s remaining; The extra lovely the ladies have been perceived, the much less they have been assured, the extra they have been thought of official to be dismissed. Conversely, in males, magnificence strengthened the notion of sincerity. In different phrases, which attracts to them, generally disqualifies to them. Be cautious nevertheless, on this identical examine, ladies deemed much less engaging have been perceived as extra sincere, and extra worthy of confidence than males – whether or not lovely or not. A slight rebalancing, supplied you keep within the shadow of the requirements.
Own that persist
But then, is there a option to escape your picture? To get round this silent verdict, launched from the primary seconds, earlier than a phrase is pronounced? In this race for look, we notice – nearly regardless of oneself – the prophecy of Andy Warhol: sooner or later, every might be entitled to their quarter of an hour of superstar. Except that at this time, this quarter of an hour stretches. A narrative, a video, a selfie, and we briefly enter the sector. To exist, now, is to indicate.
To uncover
The kangaroo of the day
Answer
Jean-François Marmion regrets it: “The youngest are pushed to stage very early. Their YouTube channel, every day tales, a picture to shine, to defend. »Pressure on the publicity that begins early. Too early. But he additionally observes opposite actions. Communities which are fashioned on the fringes of dominant requirements, with the will to make different our bodies exist, different faces. He thinks particularly of chubby individuals, lengthy confined to comedian roles, or erased from the body. Today, the phrase grossophobia has entered the general public debate. Ten years in the past, there didn’t even exist.
Can these counter-movements reverse the development? In The Conversation, Astrid Hopfensitz, professor of organizational habits at EM Lyon Business School, stays skeptical. “Investing in beauty is really worth it, because it brings real advantages,” she stated. To restrict the affect of this bias, it evokes easy options: anonymize CVs, delete images. But within the majority of interactions, the faces stay there, very current. And that is usually the place the attractive intentions collapse. Because even those that know the springs are caught. The bias doesn’t impose something, it slides. In a extra indulgent look, a phrase that we take heed to just a little longer, a confidence granted with out cause. This is exactly what makes him so tough to thwart: he takes the contours of normality.
https://www.lepoint.fr/economie/le-physique-est-un-vrai-bonus-les-gens-beaux-reussissent-ils-vraiment-mieux-en-entreprise-14-04-2025-2587257_28.php