Melania Trump’s Documentary Is Already Raising Eyebrows | EUROtoday

After a starry, if questionably timed, screening on the White House, first girl Melania Trump’s documentary is ready to reach in theaters this Friday amid a flurry of hypothesis ― and criticism.

Amazon MGM Studios reportedly paid $40 million in 2025 for the distribution rights to “Melania: Twenty Days to History,” outbidding each Disney and Paramount. The first girl herself is an government producer on the movie, and is believed to have pocketed $28 million from the deal, which features a three-part follow-up docuseries. Both the movie and the sequence observe her through the 20 days main as much as her husband President Donald Trump’s 2025 inauguration.

Though the $40 million determine already raised eyebrows, Puck’s Matthew Belloni reported final week that Amazon is spending an extra $35 million to advertise the movie when it opens in about 1,400 or 1,500 theaters within the U.S. and Canada, in addition to an undisclosed variety of theaters in 27 nations world wide.

President Donald Trump on Monday declared “Melania” a “MUST WATCH” on his Truth Social platform, earlier than urging his followers: “Get your tickets today — Selling out, FAST!”

Still, such a high-profile marketing campaign for a documentary is uncommon, and although critiques of “Melania” haven’t but emerged, critics have already questioned whether or not the movie will flip a revenue amid experiences of “soft” ticket gross sales on either side of the Atlantic.

Appearing on Fox Business on Monday to advertise the movie, Melania Trump’s agent and senior adviser Marc Beckman defined the impetus behind the rollout.

“The reason we’re doing this is because Melania had this idea of creating a highly cinematic, gorgeous, highly stylized film appropriate for theaters,” he stated. “The visuals are beautiful, the sonic experience is first-class.”

Another level of competition is the involvement of director Brett Ratner, whose credit embrace “X-Men: The Last Stand” and the “Rush Hour” franchise. In 2017, Ratner was hit with allegations of sexual harassment and misconduct from at the very least six girls, together with actors Natasha Henstridge and Olivia Munn.

Though Ratner denied the claims, he grew to become a persona non grata in Hollywood ― that’s, till Beckman reached out with a proposal to direct “Melania.”

Beckman, whose company beforehand employed Ratner for a Jordache denims marketing campaign, defended the filmmaker’s “massive talent” in a Monday interview with the Los Angeles Times, however didn’t deal with any of the accusations.

“He really understands not just how to create something that’s gorgeous, but also how to reach the passions and emotions of his audience,” he informed the outlet.

Still, not everyone seems to be clamoring for Ratner to make a comeback. After Apple CEO Tim Cook posed for a photograph with Ratner finally weekend’s “Melania” screening on the White House, calls to boycott Apple started circulating on-line. Meanwhile, a Rolling Stone report revealed Monday cited nameless members of the “Melania” manufacturing group who described the vibe on-set as “highly disorganized, very chaotic.”

“I feel a little bit uncomfortable with the propaganda element of this,” one particular person informed the outlet. “But Brett Ratner was the worst part of working on this project.”

Watch the trailer for “Melania: Twenty Days to History” beneath.