Labour His Majesty assault proof Starmer would not worth Britain | Politics | News | EUROtoday

He vowed the Conservatives would reverse the choice “on day one” ought to they win the following election. Mr Burghart wrote: “The Government’s decision to remove ‘His Majesty’ from public-facing communications is not just an edgy rebrand; it is further evidence that Labour does not value our great nation’s history, culture, or values.”

He added: “Representing the Crown is a great honour and should be treated as such. The Prime Minister’s republican tendencies, however, continue to disgrace us all.” Mr Burghart mentioned Sir Keir’s previous help for abolishing the monarchy meant the rebrand ought to come as no shock to Express readers.

“We all know that Keir Starmer boasted about supporting the abolition of the Monarchy, so this ‘strategic’ decision should come as no surprise to us,” he wrote. But he warned: “The lengths his Government has gone to diminish our place on the world stage and kowtow to hostile states is disgraceful.”

The Shadow minister pointed to a sample of behaviour which he claimed confirmed Labour’s lack of respect for British establishments and pursuits. He cited the Government’s determination to cede sovereignty of the Chagos Islands, residence to an important British and American army base, to Mauritius, a identified ally of China, whereas paying £35billion for the privilege.

Mr Burghart additionally highlighted Sir Keir’s determination to grant planning permission for “a mega Chinese spy hub in the centre of London” regardless of “numerous occasions of the CCP overseeing and instigating covert operations in Britain.” The rebrand is believed to be the legacy of Tim Allan, Sir Keir’s lately resigned Director of Communications.

A spokesman for the marketing campaign organisation Republic, which requires the abolition of the Monarchy, disagreed with calls to revive the branding. They mentioned: “People need to get some perspective. The government is the government of the UK, it is the UK’s government.

They added: “The emblem is correct and wholly unimportant. It has additionally been in use for a very long time, alongside different logos. Given the collapsing help for the monarchy maybe that is nearly as good a time as any to drop the pretence that our authorities belongs to the King.”

But the Shadow minister concluded with a pledge to restore the traditional branding, which correctly refers to the Government as ‘HM Government’. “That is why, when the Conservatives return to Government, we’ll reverse this determination and return to the rightful and conventional HM branding on day one,” he wrote.

The rebrand was exposed on Monday after Ministers admitted in response to a Written Parliamentary Question that “a strategic determination has been made to undertake ‘UK Government'” as the primary identity for all public-facing communications. Under the previous Conservative Government, official guidance stated the default logo was “HM Government” and described it as “recognised and trusted by the general public.”

The Labour Party was approached for remark.