Tinder, WeWard, Leboncoin… Matignon checks new instruments in opposition to abstention | EUROtoday

A shock awaits the 5 million French individuals who frequently use WeWard, this utility permitting them to earn cash by strolling. When they activate their cellphone on Sunday March 15, a notification will remind them that it’s the first spherical of municipal elections. Then, within the app, the panda that guides customers will wave a blue-white-red flag, with this recommendation: “For an engaged Sunday, put on your sneakers and go vote on foot. » No partisan content or rewards. The operation, scheduled to be repeated the following Sunday, aims exclusively to hammer out the voting dates and encourage the passage to electoral action.

Those familiar with Tinder have already had surprises of this type. As early as January, the dating app gave its customers recommendations in the form of a wink such as: “Avoid the post-election goumin, don’t forget your proxy”, the goumin being a heartbreak, within the language of “Generation Z”. Other messages will seem on Leboncoin, Blablacar, Lime, Bolt, and even on the city music channel Trace TV. Behind all this encouragement, a single signature, that of the Government Information Service (SIG), which seeks to counter abstention.

As in each election, this Matignon service deploys a traditional marketing campaign, on the radio and on the web, to encourage the French to vote. With, this yr, a funds of 500,000 euros. “But for a number of years, institutional phrases have had problem getting by way of, notes Michaël Nathan, the director of GIS. We should due to this fact reinvent communication codecs. »

Participation anticipated at 60%

The stakes are excessive. In the final municipal elections, in 2020, abstention reached new heights. More than 55% of these registered on the electoral lists prevented the primary spherical, and 58.3% the second. A historic file for this sort of election. In 9 cities, abstention even exceeded 75% within the second spherical, equivalent to in Créteil, Roubaix (North), and Mulhouse (Haut-Rhin). As a outcome, some candidates had been solely elected with a handful of votes. Barely 11% of these registered for the communist Jean-Claude Kennedy, who retained the city corridor of Vitry-sur-Seine (Val-de-Marne) after a triangular, for instance. An actual democratic downside.

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