Marks and Spencer makes main change to bread in 200 UK shops – full record | UK | News | EUROtoday

Marks and Spencer has made a serious change to its bread offered in 200 of its UK shops as a part of its purpose to halve meals waste.

The retailer is popping its unsold contemporary bakery loaves into frozen garlic bread, which may then be purchased from freezers in chosen shops. Daily-baked baguettes and boules that haven’t been bought by the tip of the day will likely be reduce and stuffed with creamy garlic butter earlier than being frozen, as a substitute of being thrown away.

Shoppers can select from a collection of loaves, together with sourdough, baguettes and West Country cheddar and pink Leicester garlic cob, which have an prolonged shelf-life of 30 days. The frozen garlic bread merchandise are priced at £1 for a baguette or £1.80 for a twin pack, and £2 for a garlic boule, and are actually accessible in 200 M&S shops throughout the UK following a profitable trial in eight shops.

M&S stated the “reinvented” merchandise are a part of its 2030 aim to halve meals waste. The objects are additionally offered in 100% broadly recycled packaging, constructed from translucent paper or paper with a small plastic window, to assist clients recycle extra.

M&S highlighted the frozen garlic bread loaves in a put up on its Instagram web page final week, stating: “Turning our unsold bakery loaves into something tasty! In need of some fresh garlic bread to pair with dinner tonight?

“In selected stores we take our daily-baked baguettes and boules that are not sold by the end of the day and fill them with creamy garlic butter and freeze them, ready for you to take home and tuck into!

“Choose from our classic garlic baguettes, to sourdough and even our cheesy west country cheddar and red leicester garlic cob. Our frozen garlic breads from our in-store bakery are one of the ways we’re committed to reducing food waste in store. You can pick up one of our frozen garlic breads NOW in selected stores!”

Throughout the trial interval, M&S examined your entire course of from behind the scenes operations to buyer engagement and following a constructive response, it’s now that includes shelf-edge signage to have interaction clients on the meals waste discount idea throughout all 200 shops.

David Moon, head of enterprise collaboration at WRAP, added: “Bread is the second most wasted food item in the home, with around one million loaves thrown away every day.

“As a short shelf-life item, bread can also become surplus at the end of trading. This initiative from M&S is a simple solution to a real problem that turns a surplus item into a brand-new product to be enjoyed anew, and stops food being wasted.

“We welcome the large-scale introduction by M&S, a signatory to Courtauld 2025, and the clear messaging the retailer is giving to shoppers that every effort is being made to avoid food going to waste. Freezing bread in the home is an excellent way to add new life to loaves.”

Listed are the 200 Marks and Spencer shops now promoting frozen garlic bread loaves: