Why Brazil is in focus at Germany’s Hannover Messe | EUROtoday

Brazil is presenting itself with confidence on the Hannover Messe, the world’s largest commerce honest for the manufacturing trade, opening on April 20 in Hannover, Germany.

“We want to show that Brazil is not only an agricultural powerhouse, but also a global player in industrial technology,” stated Patricia Gomes of the Brazilian Trade and Investment Promotion Agency.

The objective, she defined, is to place Brazil as a pacesetter in inexperienced, digital and resilient industries like renewable power and electrical mobility.

A concentrate on power and know-how

Brazil is already a regional chief in Latin America with regards to electrical mobility and the growth of good charging infrastructure.

Last yr, 224,000 electrical autos had been registered within the nation — a rise of round 40% in comparison with the earlier yr.

That alone means Brazil addresses one of many commerce honest’s most essential themes: power effectivity and power know-how.

“Given the current geopolitical situation, topics such as energy supply, infrastructure resilience and alternative energy solutions are gaining additional relevance,” commerce honest spokesperson Onuora Ogbukagu informed DW. “Energy security is increasingly coming into focus.”

Mercosur free commerce deal has raised hopes

Around 4,000 firms from 60 international locations are exhibiting on the trade showcase in Hannover, together with Amazon Web Services, Bosch, Siemens, SAP, Microsoft, Huawei and Accenture.

Brazil alone is represented by greater than 300 firms.

The EU–Mercosur free commerce settlement between the European Union and the South American international locations Brazil, Argentina, Paraguay and Uruguay is anticipated to offer the honest an extra enhance.

After greater than 25 years of negotiations, the settlement is about to provisionally enter into power on May 1.

“It can be expected that mechanical engineering will benefit strongly from the Mercosur agreement,” stated Yvonne Heidler, a commerce professional on the German Engineering Federation, VDMA.

“German machinery exports to the four Mercosur countries could rise from the current €3.5 billion ($4.1 billion) to as much as €5 billion by 2040,” Heidler informed DW.

Iran struggle clouds financial outlook

These hopes, nevertheless, stand in sharp distinction to a troublesome world financial setting.

According to a enterprise local weather survey performed by the Ifo Institute, 78.6% of German firms reported in March that they’re struggling to evaluate their future enterprise improvement.

The struggle in and round Iran has “noticeably increased uncertainty in the German economy,” stated Klaus Wohlrabe, head of the institute’s surveys. Uncertainty is especially pronounced in trade, the place 87.7% of respondents stated they’re struggling to evaluate the long run.

Economic forecasts for this yr are modest each in Germany and around the globe.

Among the 5 largest economies — the United States, China, Germany, Japan and India — solely India recorded development above 6% just lately. China nonetheless goals for development of round 4.5% this yr, although its financial system has slowed in comparison with earlier years.

Brazil shouldn’t be among the many main development drivers. According to the nation’s central financial institution, financial development is anticipated to achieve simply 1.6% in 2026, down from 2.3% final yr.

At the identical time, many economists warn that forecasts stay extremely unsure because of the conflicts within the Middle East and their influence on costs and shopper habits. Still, there are vibrant spots.

‘Being slightly bit Brazilian’ in Germany

Brazil’s electrical mobility sector is experiencing sturdy development, benefiting many firms.

Among them are the German know-how group Harting, which focuses on connectivity and charging tools; SEW Eurodrive, a worldwide chief in drive know-how; and the Brazilian firm WEG, which manufactures electrical motors and charging programs and is proudly showcasing them in Hannover.

Brazil’s largest machine software producer, ROMI, additionally bucked the pattern in 2025 with development of round 8%. Even extra hanging: two of the corporate’s 13 manufacturing websites are actually situated in Germany, following ROMI’s 2012 acquisition of the German machine software producer Burkhardt+Weber.

“I’m sure our colleagues in Germany enjoy being a little bit Brazilian,” Luiz Cassiano Rosolen, the top of ROMI, informed DW.

Referring to Burkhardt+Weber, he added that again in Brazil, the corporate is proud that the “Porsche of machine toolmakers” is a part of the ROMI crew.

Cassiano Rosolen can be current when Brazilian President Luiz Inacio Lula da Silva and German Chancellor Friedrich Merz formally open the economic commerce honest.

The two leaders met on the COP30 UN local weather summit in Belem, Brazil, in November 2025.

It was a brief go to as Merz solely spent 21 hours within the metropolis throughout a whirlwind journey and made disparaging remarks about it when he returned to Berlin.

Now tiny Hannover will probably face its personal important gaze from the big Brazilian delegation.

But the Brazilian president will probably spend greater than 21 hours across the metropolis, giving the 2 leaders extra time to work on enhancing German-Brazilian relations.

This article was initially written in German.