How Lavazza needs to softly impose its espresso | EUROtoday
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“O“Did you get a espresso?” Giuseppe Lavazza immediately asks, the usual greetings barely settled. All that would be missing is for the president's guests to find themselves empty-handed at the Nuvola in Turin, the headquarters of the Italian coffee roaster with 900 cups/second served worldwide!
Once the order has been positioned, the 59-year-old industrialist can lastly quiet down peacefully within the coronary heart of the cafeteria, the opulent lounge on the third ground, richly embellished with a formidable assortment of espresso makers and different classic chrome machines, amassed by his father, Emilio, over the a long time. For those that haven't understood, between the Piedmontese dynasty and low, it's an outdated household story.
It’s been happening for 100 and thirty years: from the primary grains offered in bulk within the Turin drugstore…
https://www.lepoint.fr/economie/italie-comment-lavazza-veut-imposer-son-cafe-en-douceur-05-08-2024-2567174_28.php