The Coué methodology or when phantasm can do every little thing | EUROtoday

Lthe Coué methodology? “Repeat this sentence twenty times morning and evening: 'Every day, in every way, I am getting better and better.'” And its secret? “Repeat, believe, imagine.” But who was the inventor of this dosage that flourished till the dying of Émile Coué (1857-1926) and has had many twists and turns immediately? This is what Étienne Kern sought to seek out out, not as a biographer, however as a novelist, writer of The FlightsGoncourt for the primary novel 2022, primarily based on a really actual character, who wished to fly from the Eiffel Tower.

As the author is correct to consider, like his topic, that “imagination does everything”. And love, absent or current, much more so. Émile is unloved by a father from a noble household, ending up as a railway employee in Troyes. It is there that this son – solely – who turned a pharmacist opens his pharmacy. Discovering the placebo impact, Émile senses that phantasm can do every little thing. He will want all of the love of his spouse, Lucie, daughter of a horticulturist from Nancy, to embark on his path as a healer for some, a charlatan for others, which is able to make the entrance web page of New York Times and can promote 100,000 copies of its Self-mastery by way of acutely aware autosuggestion in 1922.

Each step of this thrilling future is narrated with exceptional empathy. And for good purpose. Étienne Kern traces his tenderness for Coué again to that felt for Irène and André, buddies of his mother and father, who so courageously survived the lack of a son. How can we welcome, past the ache, what brings pleasure? What was Irène's secret?

An total period involves life in these pages targeted on the beings who inhabit them throughout scenes described briefly sentences, time flies, on a number of threads. The ebook unfolds between the journey of Émile and that of Étienne in his footsteps, and within the background, the narrator's vocation will not be there: literature… Isn't writing inventing a greater life for oneself? “This is a definition of the novel: celebrating those we love,” wrote Barthes, quoted within the epigraph. QED.

The Better Life, by Étienne Kern (revealed by Gallimard, 188 pages, €19.50).