If the previous 5 years of EU tech guidelines might take human kind, they’d embody Thierry Breton. The bombastic commissioner, together with his swoop of white hair, turned the general public face of Brussels’ irritation with American tech giants, touring Silicon Valley final summer time to personally remind the trade of looming regulatory deadlines.
Combative and outspoken, Breton warned that Apple had spent too lengthy “squeezing” different firms out of the market. In a case in opposition to TikTok, he emphasised, “our children are not guinea pigs for social media.”
His confrontational angle to the CEOs themselves was seen in his posts on X. In the lead-up to Musk’s interview with Donald Trump, Breton posted a obscure however threatening letter on his account reminding Musk there could be penalties if he used his platform to amplify “harmful content.” Last yr, he printed a photograph with Mark Zuckerberg, declaring a brand new EU motto of “move fast to fix things”—a jibe on the infamous early Facebook slogan. And in a 2023 assembly with Google CEO Sundar Pichai, Breton reportedly obtained him to conform to an “AI pact” on the spot, earlier than tweeting the settlement, making it tough for Pichai to again out.
Yet on this week’s reshuffle of high EU jobs, Breton resigned—a choice he alleged was resulting from backroom dealing between EU Commission president Ursula von der Leyen and French president Emmanuel Macron.
“I’m sure [the tech giants are] happy Mr. Breton will go, because he understood you have to hit shareholders’ pockets when it comes to fines,” says Umberto Gambini, a former adviser on the EU Parliament and now a accomplice at consultancy Forward Global.
Breton is to be successfully changed by the Finnish politician Henna Virkkunen, from the center-right EPP Group, who has beforehand labored on the Digital Services Act.
“Her style will surely be less brutal and maybe less visible on X than Breton,” says Gambini. “It could be an opportunity to restart and reboot the relations.”
Little is thought about Virkkunen’s angle to Big Tech’s function in Europe’s financial system. But her function has been reshaped to suit von der Leyen’s priorities for her subsequent five-year time period. While Breton was the commissioner for the inner market, Virkkunen will work with the identical workforce however function below the upgraded title of government vp for tech sovereignty, safety and democracy, which means she studies on to von der Leyen.
The 27 commissioners, who kind von der Leyen’s new workforce and are every tasked with a unique space of focus, nonetheless must be authorized by the European Parliament—a course of that might take weeks.
“[Previously]it was very, very clear that the commission was ambitious when it came to thinking about and proposing new legislation to counter all these different threats that they had perceived, especially those posed by big technology platforms,” says Mathias Vermeulen, public coverage director at Brussels-based consultancy AWO. “That is not a political priority anymore, in the sense that legislation has been adopted and now has to be enforced.”
https://www.wired.com/story/big-techs-new-adversaries-in-europe/