Traditional model in disaster: Porcelain producer Rosenthal needs to shut the manufacturing facility | EUROtoday

Rosenthal is among the best-known German porcelain manufacturers. But that is not sufficient: the normal porcelain producer is in disaster and should have to shut one of many two manufacturing services. Discussions are at the moment underway between administration and the union, a spokeswoman mentioned. “The content of the current negotiations is to focus on just one production facility, which will produce on a smaller scale. Which factory will be retained is part of further negotiations.”

Rosenthal needed to proceed to carry on to Germany as a manufacturing location, it mentioned. The realignment will “result in job cuts”. The firm at the moment produces in Selb (Wunsiedel district within the Fichtelgebirge) and Speichersdorf (Bayreuth district). Rosenthal at the moment has round 600 workers. The resolution needs to be made on the finish of January. The space round Bayreuth was historically a middle for porcelain manufacturing, however this has misplaced its significance over time.

The enterprise state of affairs at Rosenthal was tense, the corporate mentioned, however didn’t give any figures: “The market dynamics have become increasingly demanding and are presenting companies in this industry with numerous hurdles.” Consumer conduct for porcelain merchandise has modified, and excessive wage prices in Germany are additionally a burden manufacturing corporations – and this regardless of declining gross sales figures.

According to the Federal Gazette, Rosenthal had gross sales of 77 million euros in 2021. The revenue that yr was 1.9 million euros – after a lack of 1.5 million euros the yr earlier than. In 2021, Rosenthal nonetheless had 677 workers. There are not any more moderen monetary statements obtainable.

Philipp Rosenthal based the corporate in Selb in 1879. It stood for inventive requirements, for traditional or sensational design and high-quality porcelain. Rosenthal labored with well-known artists. But the golden age of porcelain producers in Germany is lengthy over; low-cost competing merchandise from overseas are within the cabinets and show instances of the Germans. Crockery might be purchased in bulk at furnishings shops.

Rosenthal grew to become a part of the British-Irish Waterford-Wedgwood group in 1997. In 2009, nevertheless, Rosenthal needed to file for chapter and the Arcturus Group finally took over.

Other producers even have crises behind them. The Upper Palatinate producer Walküre, for instance, solely exists as a model title after an emergency sale. Thanks to the identical investor, the northern German producer Friesland survived chapter on the final minute – however then the manufacturing facility in Friesland burned down.