For half of the nation it is the preferred week of the yr for hitting bars and golf equipment. Most British adults have eight festive occasions within the calendar for December – rising to 11 for Londoners – and for 49% the third week in December is the busiest of all.
And in fact, not all celebrations are deliberate, that is the season of spontaneity, and 4 in 10 admit they find yourself having a cheeky tipple after they hadn’t meant on doing so.
Trainline – in partnership with THINK! – commissioned a ballot of two,000 adults who drink alcohol and located nearly 4 in ten will discover themselves spontaneously consuming this month, with 57% additionally saying they drink extra alcohol in December.
Christmas markets, with the temptation of mulled wine, prime the record of the place folks will drink unexpectedly, adopted by festive gentle exhibits and visits to family.
Reasons for doing so embody ‘getting into the Christmas spirit’ for 48%, connecting with previous buddies (37%) and easily having fun with a free drink (31%).
And whereas 38% say they may choose in to unplanned consuming periods in December, nearly half (45%) say they really feel rather more relaxed at an occasion after they have their journey house lined.
For this purpose, Trainline partnered with Government street security marketing campaign THINK! to encourage folks to take pleasure in themselves however, if doable, plan forward and take a practice to journey house safely.
The marketing campaign was launched with eye-catching ‘Hop on a Train’ adverts on billboards that includes pints of hop-based beer however Trainline is eager to emphasize you can nonetheless journey safely in case your seasonal occasion turns into spontaneous session by utilizing the app to verify reside journey occasions and e book tickets.
The message is very related at the moment of yr as 18% of all street deaths contain drink driving.
Pete Wade, Chief Commercial Officer of Trainline stated: ““Our goal with the Hop on a Train campaign, in partnership with Think!, is to remind those out celebrating this festive season to get ahead and plan their travel, allowing for more freedom and fun with friends and family this December. That’s why we make booking train travel as quick and easy as possible, so you can soon relax and focus on enjoying the festivities safe in the knowledge that your journey home is sorted.”
Lilian Greenwood MP, Minister for the Future of Roads stated: “The festive season is a time to celebrate, but it’s also a time to stay safe. Around 18% of all road deaths involve drink driving. This is why we are proud to join forces with Trainline to urge people to make safe choices this festive season. By planning ahead and using public transport, we can all enjoy the festivities while keeping our roads safe for everyone.”
To e book forward and save this winter go to Trainline.com or obtain the app.
https://www.express.co.uk/news/uk/1989457/trainline-safe-travel-campaign-festive-drinking