Work garments by Engelbert Strauss: Trendy Blaumänner | EUROtoday

Two brothers from East Hesse made a global trend model from the work clothes producer Engelbert Strauss. There is numerous applause for this – but additionally some criticism.

Those who work within the craft as we speak are very more likely to put on Strauss work garments. Work trousers, sneakers, aprons, coat: The model serves the entire vary of so -called workwear. It is stable high quality at inexpensive costs. But that’s not the one clarification of why the corporate from Biebergemünd East Hessian has risen because the European market chief.

“More than the classic blue client”

The two brothers Henning and Steffen Strauss have expanded the household firm – initially named after their grandfather, the founder Engelbert Strauß – with an internationally profitable trend model with willingness to innovate and ambition.

“A key aspect in the design of the Strauss products is that they consist of different materials in different colors. This suggests that this product can do more than the classic blue client,” says trend professional Carl Tillessen within the hr-Documentation “Billion Dollar Workwear – The Engelbert Strauss Story”.

Baseball and metallica gas picture

The pink and white emblem with the chicken Strauss is emblazoned not solely on stadium gangs throughout the European soccer championship and within the American baseball league, but additionally on the T-shirts of Metallica and Super Mario followers. Through intelligent collaborations with worldwide manufacturers, Strauss has succeeded in altering work garments to the fashionable way of life model.

An picture change that Henning Strauss has decisively promoted. He studied within the United States and lived there for a number of years. “The openness of the people and the urge to go” there would have been impressed, he says within the documentation.

“Workwear Valley” in Osthessen

The USA, California and the Silicon Valley are position fashions for the “workwear Valley”. This is what Strauss calls the area in East Hesse, the place work garments are created. In Schluechtern, for instance, the so-called Ci-factory, the place prototypes of sneakers are made, but additionally customized objects of clothes in line with buyer necessities. Most merchandise are nonetheless produced in Bangladesh, Vietnam and Laos, right here they get the final touch.

Despite billions of payments, there may be inventive pioneering temper within the manufacturing facility in Schluechtern. An environment of New Work, for which the Strauss brothers within the space don’t all the time discover the best staff.

In order to make the office within the nation expertise from large cities, the corporate in neighboring Bad Orb, the residence of Henning Strauss, has constructed its personal resort: a mixture of Medical Spa, luxurious residences for worldwide visitors and enticing worker residences. An worldwide college can be to be created on the location – and guarantee properly -trained children.

The pioneer would not like wind generators

Henning Strauss has been appointed honorary citizen of Bad Orb for his dedication and multi -million greenback investments in 2023. Many see him a hope that may awaken the spa city from their Sleeping Beauty sleep.

Others say: somebody buys a metropolis right here. This turned clear in a dialogue about wind generators. Their development on the sting of Bad Orb has been permitted for a very long time, however the wind farm doesn’t match into the plans of Strauss for a Medical Spa that desires to lure its visitors with Waldbaden into the traditional oak forest.

In an open letter in a number of giant newspapers, Henning Strauss due to this fact spoke out towards the venture, with the mayor of town and the president of the Frankfurt Eintracht. A short while later, nevertheless, this distanced himself from the marketing campaign and apologized to all membership members for his signature in a round.

“Elon Musk from Bad Orb”

There was sharp criticism of the letter, for instance by Bodo Delhey from the Environmental Protection Association BUND. He says: “Strauss appears here as Elon Musk from Bad Orb. He tries to enforce his interests regardless.”

Such exhausting criticism is never heard – after which solely behind the scenes. Most residents appear to see it because the resident who within the hr-Diplieration has their say: “Bad Orb has had the golden times for a few decades. For a chronically clammy community, such a generously seeming patron is not a wrong thing.”