No promoting marketing campaign within the stations for Jordan Bardella’s guide | EUROtoday

The Paris Economic Activities Tribunal, the previous distributive of Commerce, rendered, on Tuesday April 8, its judgment within the dispute between the Fayard publishing home (Hachette Book group) to the Mediatransports group, which operates the promoting panels on behalf of the RATP and SNCF Gares & Connexions. The group had refused the Jordan Bardella guide show marketing campaign, What I’m on the lookout for,, revealed on November 9, 2024, contemplating having to “Respect political neutrality”. The Régie assured that Mr. Bardella’s guide was “A political character”guaranteeing that it was “Public notoriety” that he exercised a mandate of European deputy and chaired a political get together, the National Rally (RN), whereas any message of a political nature is prohibited on the networks exploited by Mediatransports.

Hachette Book, a subsidiary of the Vivendi group of billionaire Vincent Bolloré, who requested in his project “To enjoin” At the promoting administration, beneath penalty of 10,000 euros per day of delay, from the service of the judgment, to implement the promoting marketing campaign scheduled for October 2024, was dismissed. The court docket didn’t rule on a substitution marketing campaign, because the publishing home had wished on the listening to. Furthermore, the precept of political neutrality highlighted by Mediatransports was strengthened by the decide.

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