Rita de Crescenzo, the tiktofer who fascinates Italy | EUROtoday

“Tu removed my mouth from the mouth? Did you take it to me? Now I sauté everything. I have been unleashed and Naples will be unleashed behind me. With one of my videos, something will be happening that you can’t even imagine. The words are particularly violent, threatening. They are those of Rita de Crescenzo to Francesco Emilio Borrelli, elected progressive, member of the Alliance of the Greens and the Left (AVS).

The content of his Tiktok account explains this virulent tone. Combining 1.8 million subscribers, the “Neapolitan trash queen” became known from 2020 thanks to lifestyle content. Surmaquilée and dressed in luxurious brands clothes, she publishes videos several times a day where she adopts a high verb.

Read too Léonardo da Vinci’s notebooks: Diving in the spirit of Italian geniusBehind this Italian influencer in aggressive tone is actually hiding a socio-economic subject specific to the country, according to The world. So much so that Rita de Crescenzo could dream of a political destiny tomorrow. But first, go back. Impossible to evoke the tiktofer without mentioning its link with Naples.

“Very poor individuals […] Rita de Crescenzo speaks to them ”

Rita de Crescenzo is from the Pallonetto Di Santa Lucia district, within the coronary heart of town. After a being pregnant at solely 13, she experiences medicine associated to medicine. When she decides to get began on Tiktok, it’s to stage the banality of her every day life. But what marks Internet customers is its language. She doesn’t hesitate to make use of the native dialect, which speaks loads to the Neapolitans, accustomed to make use of it as a lot because the Italian.

In May, she turned thinking about litigation on the usage of public house by personal actors. She demanded that the mooring licenses be renewed on the Neapolitan seafront, as an alternative of usually deliberate requires tenders. She additionally defended the return of “citizenship income”, a social minimal, established in 2019 and abolished by the federal government of Giorgia Meloni. In brief, by the topics she evokes, she speaks to a downgraded fringe of the inhabitants.

Read too In Italy, Umarells retirees grow to be work inspectors “There is a Naples which has no work, no education, which turns out from legality … very poor people who would need public aid that does not exist but who have access to Tiktok. And Rita de Crescenzo speaks to them, ”says Ciro Pellegrino, head of the local fanpage section, a Neapolitan online media.

The embodiment of a division

Italy is divided between a prosperous North and a South historically in socio-economic suffering and victim of prejudices. Part of the population (and even the media) thus erects it as a representative of these more popular classes. A lure. “In reality, she provides people from the North the perfect reflection of their exotic stereotypes, she confirms the bad image they already have of the city. This is why we put it as much forward, ”said the journalist.

To uncover



The kangaroo of the day

Answer

In April, in an interview with The Stampashe declared her intention to enter politics. “All Naples is with me […] And when I would say that I introduce myself, they will all be on my side, ”she says on a daily basis. In terms of references in the matter, Rita de Crescenzo flirts with the hard right: Trump? “I like him, he appears to be like like my husband. ” Poutine ? “I do not know who it is. And Berlusconi? “I liked it all my life. If he was still there, I would be at home. »»

Francesco Emilio Borrelli has accused her of living in combins, degradations, and contributing to “normalization of generalized illegality and prevarication”. Nevertheless, like Cyril Hanouna in France, his popularity questions. If his political intentions became reality, should traditional parties be concerned about his growing popularity?