“Beyond everything that is objectionable about Shein and Temu, there is also something to learn” | EUROtoday

Seh, Temu and others have all of the villains we like to hate. They are aggressive and appear able to do something to realize their targets, as evidenced by latest information: merchandise that don’t adjust to European rules, misleading industrial practices, difficulties in elevating VAT, suspicion of dumping… All this might have remained unnoticed if they’d not recorded a shocking success.

At a time when commerce is in disaster, it’s clear that it’s essential to name these gamers to order, to make them clearly perceive that entry to the European market implies respecting the principles and practising truthful competitors. Essentially, competitors legislation and client legislation have the required authorized arsenal. It stays to seek out the means to use it extra systematically.

There stays the exemption from customs duties loved by parcels costing lower than 150 euros. It ought to finish within the first quarter of 2026. This may additionally result in the revision of the logistical group of the importation of merchandise bought by these platforms, the place containerization would make it potential to scale back the ballet of 600 planes which, in keeping with the European Commission, transport 12 million packages to the European market daily – greater than 4.6 billion in 2024, a determine which has doubled in comparison with 2023 – which contributes to the catastrophic environmental impression of those platforms.

Purchasing energy below strain

The emotion brought on by the arrival of Shein at BHV in Paris in the beginning of November invitations reflection. First of all, on a societal degree, have we not had right here a formidable illustration of the gulf which separates “France below” of the “elite, economic-political-media” ? If residents complain, shoppers purchase, they usually purchase lots and an increasing number of. For some, these low-price presents – similar to these from discounters like Action or clearance corporations like Noz or Normal – are a response to buying energy below strain.

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