Lucian Despoiu, the mysterious electoral strategist who purchased the media “Atlantico” | EUROtoday

En July 2025, a reputation unknown to most people discreetly took management ofAtlanticothe liberal-conservative information website based in 2011 by Jean-Sébastien Ferjou. According to data on the location The Letterit was a Romanian electoral strategist, Lucian Despoiu, who purchased a bit greater than 50% of the capital of this pure participant Parisian. This acquisition, carried out by way of its firm Kondiment Worldwide, a subsidiary of Impactum, marks a big step within the growth of this main participant in political and media affect.

Lucian Despoiu is the founding father of Majoritas, an electoral consulting firm created in 2008, specializing within the intensive use of information and digital focusing on. After working within the Balkans, Majoritas prolonged its affect throughout 5 continents, presenting itself as an actor able to “modernizing democracy” by way of knowledge. His most spectacular feat of arms is the 2024 Indonesian presidential marketing campaign, the place Majoritas reworked Prabowo Subianto, a 72-year-old candidate, into “General TikTok”. Thanks to a video exhibiting him performing a dance step, which went viral, Subianto gained 96 million votes, making this victory a world benchmark for Majoritas.

This experience has attracted the eye of political figures like François Hollande in France (the previous president was approached in spring 2024), and led to collaborations or discussions with leaders like John Dramani Mahama in Ghana and Lula in Brazil. In Greece, an EU nation, Majoritas has supported the ruling New Democracy get together since 2018.

1.6 million euros invested in Atlantico

The Majoritas technique, based mostly on the crossing of non-public and political knowledge, raises comparisons with the Cambridge Analytica scandal and questions concerning the manipulation of residents. For two years, Despoiu has prolonged its mannequin to the financial world with Impactum, which presents its knowledge evaluation instruments to firms like PepsiCo and L’Oréal. It was through Impactum that he invested 1.6 million euros in Atlanticoa loss-making website, by shopping for again the shares of a number of shareholders. He positioned his followers, together with Duncan Hooper (ex-Bloomberg, Euronews), on the head of the media.

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Despoiu’s ecosystem additionally extends to media applied sciences. It acquired Gjirafatech, whose internet marketing resolution is already deployed on Atlantico. This acquisition permits it to develop into an promoting service supplier for CMI France (Daniel Kretinsky’s group) and to supply the content material administration system for the location. Marianne.

ALSO READ EXCLUSIVE. The secrets and techniques of Daniel Kretinsky, the brand new European tycoon Officially, Lucian Despoiu isn’t prospecting for the following French presidential election, highlighting the ambitions of his enterprise and media department. However, by controlling Atlanticoby offering applied sciences to different media and by inserting itself into French networks of affect, it weaves a posh internet which provides it rising energy on the coronary heart of the French political and media panorama.