Ifema Madrid lands overseas | Business | EUROtoday

Ifema Madrid is more and more worldwide. Next yr, the consortium will maintain 5 festivals exterior of Spain: 4 of them in Latin America, by means of alliances with honest entities within the space, replicating its personal related occasions as a elementary a part of its Strategic Plan. This world line of motion additionally seeks to draw extra guests, exhibitors and overseas patrons to the occasions organized within the Spanish capital, utilizing its community of 17 delegations and 20 consultant places of work that cowl 46 nations.

“The objective is to reinforce our presence in places where we already have a project. We want to grow and open more opportunities in Brazil, Mexico, Colombia and Chile,” highlights Jaime Martín, director of International Expansion at Ifema Madrid. In addition to strengthening its presence in some Latin American nations, the consortium — fashioned by the Community of Madrid, the Madrid City Council, the Chamber of Commerce and Industry and the Montemadrid Foundation — needs to increase to markets reminiscent of Asia and the Middle East. “That is our short-term challenge in what we call product export. When I talk about product export, I mean replicating fairs,” says Martín.

Among the choices, one newly created occasion and 4 already consolidated occasions stand out. For instance, the International Construction Week (Sicon) Mexico that will likely be held from April 14 to 16 at Expo Guadalajara. This first version plans to exceed 200 exhibitors and 5,000 guests with its exhibition format, technical boards and networking. It is adopted by the up to date artwork honest ARCOLisboa (the one worldwide Ifema Madrid occasion in Europe), which is able to have a good time its ninth version from May 28 to 31. There, it seeks to surpass the 14,000 guests and 83 worldwide galleries of its final occasion.

“Portugal is our neighboring country and, although we do not share the same language, we have many cultural similarities. Working in Portugal is almost like working at home,” signifies the Ifema Madrid consultant. On the opposite aspect of the Atlantic, in Brazil, the third version of Fruit Attraction São Paulo will happen (March 24 to 26). This occasion is held in collaboration with Fiera Milano Brasil and, in its final version, it introduced collectively greater than 16,000 skilled guests and 400 exhibiting firms from 63 nations. In the automotive sector there may be Motortec Santiago de Chile, which reaches its fifth version from June 18 to twenty along with FISA-GL Events, the place greater than 100 firms are anticipated in 8,000 sq. meters and seven,000 professionals, together with the IV Technical Olympics.

ESS+ will likely be carried out in Colombia powered by SICUR in Bogotá, organized along with Pafyc and Corferias. It will commemorate its thirty second version from August 26 to twenty-eight, with the intention of consolidating the figures of the final name: 250 exhibitors from 26 nations, greater than 16,000 guests, 41 worldwide patrons and 170 knowledgeable audio system. “All these fairs are taking on a considerable size and we want them to become leaders in their respective markets,” says Martín.

As a part of its internationalization technique, the consortium needs to draw a higher variety of guests, exhibitors and patrons from different nations to the festivals we arrange in Madrid. To this finish, it has expanded its delegations and places of work. “This year alone we have gone from 12 offices to 20 and from having coverage in 26 countries to 46,” highlights Martín. What does this imply? “Well, the value of the brand grows.”